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Information Marketing JV Partner Webinar – August 10, 2011 (Transcript Available)

Fred: Okay, here we go. Can everybody see the screen?

Male: Yep.

Fred: Good, okay. So couple of things to report here, I’m trying to think what I should cover first — by the way we should – Bill, why don’t you give everybody your – tell people what you’ve been doing with the event.

Bill: DeWees or O’Hanlon?

Fred: DeWees.

Bill: Yeah, well I’m getting ready to do my first ever event. I’m very excited. An audio book seminar. Because of all that’s happening within the marketplace right now, it’s an explosion of demand for narrators due to Amazon and so we’ve scheduled it for Saturday, October 1 and actually I just finished doing a video, a YouTube video talking about audio books and tagged it with a promo for the event and sent out a letter or an e-mail rather to my list today and so starting all the promotion for it today.

Fred: Excellent, so tell people some of the things that we learn, first off, it took us a while to put this site together, but I think it’s a really good example of a seminar site. So why don’t you just walk people through it here. First thing we did was Stanley came up with – I gave him some idea of how I wanted this to look, but I think he did a pretty good job of implementing it, which was, here’s the guy speaking into the mike, here’s the seminar and out comes book so…

Bill: Right, it’s perfect.

Fred: …tell people the rest of it.

Bill: So yeah, great, I love the banner. And then we just did a little set up here with some of my experience and then promoting the event in the red font and then right below that I do an introductory video where I talk about what’s happening right now with audio books and it really is truly, it’s an explosive market right now. And there will be lots of jobs available, so I talk about that for 4 minutes and 18 seconds as you can see.

And then below that I had Fred interview me and we talked for almost 25 minutes in more detail about the opportunity for voice over.

Fred: Although we did have to alter that interview, right?

Bill: I had to edit out a four-letter expletive that Fred used because we’re actually having it on the campus of a conservative Christian college and they’re doing some big promotion for it at no cost for me and so it dawned on my yesterday, if they send their people back to this, they’ll get their ears full from somebody, so I just had to go out and do a little editing.

Fred: Now is there only one that I used that whole time?

Bill: Yeah, there was only one. You were pretty well behaved for the most part.

Fred: You better remind next time I should sensor myself a little bit better. So the cool thing is here we used audio, video and we’re using text, which I think is working pretty well.

Bill: Yeah, I think so. And of course time will tell. But I think it looks great and there’s a lot of inner-activity between the audio interview and the video and what you read there. And Fred gave me – you know I used his template for doing that and gave me some good feedback to help me fine tune the copy and I’m real pleased with it.

Fred: Yeah, anybody have any comments to make on this by the way? Anything to talk about on this particular site? Anything you want to say? Anyone? Anyone? Bueller, Bueller?

Male: Looks good.

Fred: Yeah, I think it does and the thing that we’re going to do, and this is why I wanted to bring this up is that, I finally, this last publishing seminar that we did, I had some really, really big challenges with – because I was doing it in a small room, and what happened was I decided to, you know, I decided to not use and bring some of my fancy mikes, which was a bad idea.

So what I did and I think I showed – did I show this to everybody last week? I didn’t show it to you did I Bill?

Bill: No, I don’t think so.

Fred: Okay, I put up a video. I got really, really frustrated with what happened and so on my blog, I then did this and I think that if any of you haven’t gone to there yet, it would be worth going to. Let me just show you, and here’s what I did. I used I-Movie and didn’t just go straight into it so I did a lot of titling and stuff, but what happened was, I realized that I do primarily two different kinds of events. I do small events that don’t need amplification with say less than 25 people. And then events that need to be you know I need speakers and amplification.

Now for some reason, my site is not connecting. Can everybody hear me? Yeah here it is, finally. Everybody can still hear me right?

All: Yes, yep.

Fred: Okay, cause I – okay, so what I did was I did audio systems for recording live seminars. Posted this on YouTube and I just want to show you because everybody who’s going to be doing live events should go through this. And what I encourage you to do is similar to everything else, is let’s try and use, everybody use the same equipment. And so this is what I did. I made it a little bit more sophisticated; I’ll just play a little bit of this.

Male: Okay, this video is to show you how to use a mixer along with some microphones to make it really easy for you to record live events, both in small groups where you don’t need to amplify the sound, and in large groups where you need to do that. So, first off as you can see here, I am using a Yamaha MG 102.

Fred: So what I did with this, not to bore all of you guys, you can go to the site and check it out, is I went through every single component and every single wire and connection and how they go and how you should use them both with and without amplification. And anybody in our group who wants to do this, the problem is when I get to the microphone section, the microphones cost, for each one of them, it’s a system that has two mikes in one, so you see up here where I’ve got four connections, everybody see my cursor?

Male: Yes.

Fred: So those four connections, two of those are going to one little mike set up, and two are going to the other. And what happens is – let me just mute this and let it play. So what happens is, is that I said to myself – no, that wasn’t what I was trying to do – what I wanted, Sabrina demanded that I was getting so frustrated with this stuff, that what I did was, I went to Guitar Center and I said, look, here’s my problem, and the guy said, no problem, here’s what you need to do. And so he gave me all of these tips and techniques and I went back home and I recorded the video, primarily so I could remind – now those are the two right here, these are the microphone systems. Each one of these devices cost about 500 bucks, but it gives you two mikes, one handheld and one lavalier, and you can also get two of the same if you want. But I got one of each.

So the idea would be that you have a total of four mikes; two of them handheld, two of them lavs. And what can happen is the people who are speaking onstage would use the lavalier mikes; I would have one handheld for me if I’m sort of orchestrating things, and then one handheld to go into the audience. And so you have two different stations here and I just explained all this.

And I’d like everybody to use the same equipment only because if you have any problems or issues, now I can diagnose what the heck is going on. So, I show people which cables to use and which places to go in and out of and this is like a brain-dead way of doing this. So you won’t have any problems. This is whether or not you’re doing this in front of 300 people or in front of 20 people. And what I told Bill was, for his event, I wanted him to just check and see what the university is going to charge. Bill, did you get any feedback on that, yet?

Bill: I haven’t yet, no.

Fred: And so the whole idea here is that my – and I’ll just quickly do this for everybody. So I have the Yamaha mixer, which goes for about $100. I’ve got the two, what do you call it? The two wireless mike systems and by systems I mean they come with two mikes each. Each of these cost about 500 bucks, so that’s about $1,000. And then I had the video camera which we know is The Canon Vixia, and that goes for about, these days for about 400 bucks and let’s see what else . . .and then I had the Fender Passport 150, which these days goes for about $400 as well. So if you had to buy all this stuff, you’d be looking at, what’s that, about 2 grand? Once you have it though, you’re set. What you can do is, you can speak into the mikes – the one thing I am leaving out here is the Marantz PMD, 660 or the 670, which is about another 500 bucks. So you’re really looking at about 2,500 to maybe $2,700.

I’m trying to make it so that anybody who’s a JV Partner, obviously, doesn’t have to spend all this money. I can just, if necessary, I can just either send you guys, or fly in with the various equipment and maybe the only thing we’d need to get there is some kind of an amplification system, whether it’s this one or anything else.

And I learned a couple of interesting things and some of you who know audio like Bill DeWees who knows audio from that, but Bill O’Hanlon who does it from playing guitar, you want to try to find a system that will allow you to do your sound amplified and your sound not amplified. And this Fender Passport sort of is a combination mixer and amplifier but you really don’t need this if you have the mixer. So you can just get what are called power speakers. The problem with powered speakers and that whole thing is a lot of them are pretty heavy. So in the event that I travel to Bill O’Hanlon’s and he said, “Hey Fred, they want to charge me 2,200 to do this”, I said forget that. I’ll just hop on a plane and bring all the equipment. The only thing I wouldn’t bring is the speaker system, it would be too heavy. So that’s a little bit about that.

I recorded this program here primarily for me to remember where everything went. And so I put labels on everything as you go through here you’ll see I’ve got it all which place it goes into, which knobs to turn. And this is a really good thing for me to remember, but also for anybody else who wants to do it as long as they get the same equipment because all equipment varies; there’s going to be variations. So I thought I’d put that together for everyone, including myself. Let’s see here, Bill O’Hanlon just came back from New York and anything to report on your end, Bill? Mr. O’Hanlon? Paging Mr. O’Hanlon?

Avish: He nodded off.

Fred: He did. Avish, you just came back from California here.

Avish: I did.

Fred: So anything new to report from you? By the way, I looked at some of the stats and, Bill DeWees, one of the things I noticed on your stats – did you take a look at the most recent ones?

Bill: Yeah, yeah.

Fred: Bounce rate went up.

Bill: Yeah, and the overall numbers went up, too.

Fred: Time on site, down; so two things are moving in the wrong direction. Now the thing about that is, is that I think that the reason why, we had a relatively low bounce rate and a relatively long time on site, is most of the people were coming through direct referrals. So my guess is that these are people that already sort of know and love you.

Bill: Okay. Just coming back for a quick visit to get a quick fix?

Fred: No, I’m sorry. The people a month or two ago were people who know and love you.

Bill: Oh, I see what you’re saying. Right, yeah. Because I noticed there was a dramatic increase in the number of people who came to the site this week.

Fred: Yeah. What did it look like? It went from, what did it go up to?

Bill: It went from like low two hundreds to almost three hundred, I believe.

Fred: Nice. And so, now the thing is, what about opt-ins? Have they been maintaining their level in terms of . . .?

Bill Yeah, they’re about the same.

Fred: Really?

Bill: Yeah, I haven’t seen a difference in that.

Fred: Good, then don’t – let’s not mess with anything. Is it still like almost 30%?

Bill: Well no, I meant, I’m sorry, I thought you meant in the number of opt-ins. No, I would say it’s stayed pretty, not the percentage, but the number of opt-ins has stayed pretty level, so which means the percentage is down.

Fred: Yeah, and that again is because it’s probably not coming from direct referrals. But I’m tempted with the high rate of opt-ins, if we could do a percentage on that, what now – if you’ve got the same – so your percentage as much as dropped from maybe 30 to 20?

Bill: Probably something, give or take.

Fred: I’m hesitant to mess with this because the opt-in rate is pretty darn good. At some point when we start to get a lot of traffic we may want to start to split test this page that they go to, to see what our better numbers are, if we can achieve any better numbers; but what else here? Avish, I’m sorry. Let’s go back to you. What about our speaking experts site here? Anything going on that we should know about?

Avish: Nothing real exciting. While I was gone I posted a couple of articles, did a couple more blog posts and stuff. Our opt-ins – everything seems roughly the same but I don’t have a lot new to report.

Fred: Got it.

Avish: Did you end up getting that automatic report?

Fred: Yes I did. It did come. I guess it came to me late on Monday. I don’t know if you re-sent it or did it just come on its own?

Avish: No, I didn’t do anything so it must have just come on its own late that day.

Fred: Got it. Okay, so here we’ve got the speaking experts site and again, let’s see; the blog is where you’re writing all the posts, right?

Avish: Yeah, started adding some video posts and whatnot, too; so, kind of mixing that up.

Fred: Cool. Do you have a video post up here that we can look at?

Avish: Yeah, I think some of those higher up than that should be video posts. I kind of forget, I think the benefit of starting over with a blank slate was a video post.

Fred: So it says, read full article, but that will take us too-that’s a video post. Here it is, okay.

Avish: Hey everyone, this is Avish Parashar from Have you ever struggled when you’re writing something, whether it’s s speech or subsection of your speech or even a story or some humor for that speech. It’s like you sit there . . .

Fred: So then you went through, now the one thing that I don’t think Google is yet optimized for, is being able to pull the audio off this and do it, so this is something where that gal I told you guys about could be really, really valuable. She charges like 50 cents per minute, so you’re looking at a whopping 2 bucks here I think at most. So if you wanted to . . .

Avish: To get it transcribed?

Fred: Yeah, you get it transcribed; because that’s what I’m doing on a lot. Just to go back to mine. What’s happening is I’ll take the webinars and I’m actually, I don’t think I’m putting them in the log story, but what I’m doing is on the webinars is that many of the webinars are now being transcribed. And it really gives you, if you think about it, a lot of content. As it turns out, for some reason, and this is sort of an interesting rule of thumb that I found works for me when I’m doing my stuff, what I found is that for an hour of my recording, it’s almost exactly 10,000 words. So I did a seminar that was basically six hours long and it came out to almost exactly 60,000 words. So there’s some weird thing for me, see if that works for the rest of you guys.

But anyway, so here is the transcript as well as the video. Now the beauty of that is, from the standpoint of SEOs, you’re obviously getting a lot more content, written content on the site, because I’m sure that Google is looking at the videos but I don’t know how well they’re doing. Who has a Google voice account? Avish, I know you do; anyone else?

Bill: Yeah, I do.

Fred: Have you noticed how good the Google system is at transcribing your Google voice mail?

Bill: Mine is awful.

Fred: Yeah, well that’s my point. It sucks. So if it sucks that bad on that, imagine how bad it sucks if Google is currently going into audio and video posts and trying to pick out whether or not you have keywords in there. Good luck. I think that for, at least until, when we see Google voice. Because you should have seen, Avish, what your message, when it was transcribed? Because Sabrina was . . .

Avish: Yeah, I remember you forwarded that to me.

Fred: It’s crazy. So it’s so bad, and again, I don’t think it’s really Google’s fault but the technology yet isn’t at the point where it can mess with various things that you need to mess with in order to figure out what are you really saying. So my guess is that Google isn’t going to be relying very heavily on a tool that goes into audios and videos and discerns what keywords and whatever you’re using until we see their Google transcript on our Google voice doing a better job. Then and only then will I think it’s probably going to be used for other stuff. Avish, what else, anything new and exciting you learned at the convention you can share?

Avish; Nothing was really all that exciting. For me the convention was really more of to connect with people and just kind of get re-motivated.

Bill: What kind of convention was it?

Fred: It’s the National Speakers.

Bill: Oh, okay.

Fred: And as you saw, I sent out the Twitter post, and oh, Bill, tell everybody what we’re doing in terms of, because right now we’re doing, for the audio book seminar, we’re pricing this right now at . . .

Bill: 495.Pre-registration.

Fred: 495 until a certain date and then we’re going to jack it up. But one of the things that we’re doing is, tell them a little bit about what we’re doing with some of the people who have already bought stuff or whatever.

Bill: Well, we offered a discount to those who have already bought, I have a video series on business building for voiceover talent and I offered them a hundred bucks off, if they registered, while seats are still available, if they wanted to come. And I sent that out this morning. I haven’t heard back anything yet, but we’re early on.

Fred: Okay, and so what we’re trying to do here, and this is my philosophy, what I told Bill – also, let them know what you did with the local radio station.

Bill: The station, I actually used to manage the station for 14 years and I do some – they’re a nonprofit – and I do some work for them on occasion and I don’t charge them. And so I thought, well look, a little quid pro quo here. So, I met the guys for lunch, the station manager and program director, and told them what I was doing. They offered to give me free promotions to promote it on the air, send it out to their list, and they offered me the use of their facilities. They have six, in addition to having a high-tech teaching room with audio work stations, twenty audio work stations; they also have six individual recording studios. So, they’ve offered me all of this at no cost.

Fred: Got to love that.

Bill: Yeah.

Fred: Tell people again, and remind me, what kind of on-air promotion are they going to be doing?

Bill: I’m going to record a 30 second promo and I don’t know what kind of frequency I’m going to get but it will be, I’m sure, relatively good because they also plan to do a mailing to their list.

Fred: How big is this list?

Bill: I don’t know. I know it’s a lot because back when I used to manage the station it was probably over 10 or 15 thousand, so it could be 20,30,40,50 thousand by now, I don’t know.

Fred: So, are we saying it’s probably a minimum of 20K?

Bill: I would say, yeah.

Fred: Wow. Well that sounds pretty cool. And by the way, this is fairly sweet. Now, I’m not sure, the whole thing here is that we’re assuming that people who are listening to the radio station, there’s a certain percentage of those people who say, I could do that. And so Bill is going, okay; if you think you can do that, let me show you how to make some money.

Bill: Right.

Fred: And let’s . . . go ahead.

Bill: No, I was just going to say, it is a nonprofit station, so there are federal rules that govern how and what you can say on the air so it’s more informative, the promos will be informative rather than sales -y, if that makes sense.

Fred: Yeah. Yep. And so, but the nice thing, though, is that you’re getting to promote it. The other thing, the thing that I told Bill is this, and again, I would say this to anybody listening on the call, which is that if you think of this, you’re doing a seminar, and from that seminar you’re going to record it in audio and video. So, my feeling is that even if, even if the seminar just breaks even, you get a great product out of it and that’s from your recording both audio and video of that event. So, let’s look at our hard costs. What are our hard fixed costs on this event, and let’s just go over those a second. What are they, Bill?

Bill: The facility is going to cost us nothing. So, we will have food costs, which will come out, the whole thing will end up being probably about 20 bucks a head for the day. So probably at the most $400, if we sell out.

Fred: Yeah, $400, assuming we have 20 people show up.

Bill: Right.

Fred: If 20 people pay and attend. Now, I told Bill, now by the way, let’s just assume that everybody got in on the early bird discount and they all paid $400, so we’re looking at $8000 as the potential revenue from this. I would say that if you make a thousand bucks on this event, I would deem it a success.

Bill: Okay. I’ll go with that.

Fred: Yeah, I’m just saying, I don’t necessarily think, until we get you to much higher rankings in the search engines and much, much bigger lists yourself, I’m just saying as long as we break even or do better, we’re doing fine.

Bill: Okay, good. That takes the pressure off.

Fred: Yeah. Oh absolutely because as long as you’re breaking even, then everything else is gravy after that and we’re going to put this product together. The other thing is that when I, whether it’s my equipment or someone else’s equipment, you’re going to want to make sure, and that’s where you said you might be able to find some kids that are with the college, right?

Bill: Right; correct.

Fred: So let’s talk about some of that audio video stuff. Your next step is to talk to, now do you have to talk to a specific VAV department or who do you talk to?

Bill: Well, I’ve got two possible directions here. One is I actually have a friend who is in charge of the video department of the school; he teaches television and video. And then the other is I know another young gentleman, who’s kind of an AV freak. He works for, he’s a friend of one of my sons, and he works for Best Buy. He’s really into all the latest audio and video and so I thought about using him. I’m going to talk to both.

Fred: And with those guys, who knows what your cost is going to be. Did you figure that into your hard costs, by the way?

Bill: No, because I don’t know what those costs will be yet. I haven’t talked to them. But I’m sure it will be minimum because I’m working with guys that I know.

Fred: Let’s just say, here’s the other thing that we have to think about, Bill, let’s say you bust your butt, you promote this, and you get four people who are going to pay to be there. Now, here is my suggestion. It’s now three days to go until the event, so now what you have to do is what they do in the Broadway show business, is paper the house, which means you tell three or four people that are good friends of yours if they want to show up and sit through the seminar the only thing they have to do is not tell people that they didn’t pay to be there.

Bill: Okay, gotcha.

Fred: So, in the event that you are 48 to 72 hours from the event, I sort of would prefer to have more people in the event than just the four, so if we could add four plus, say three, so now we’ve got three unpaid, at least we’ve got seven people. It’s going to be a little bit better that way.

Bill: Right. Yeah, I know it’s a totally different dynamic having a full house as opposed to empty.

Fred: Yeah, and again, that has to do a lot of the times, I just wrote a note to the Marriott where I held my event in Anaheim last week, and one of the things I told them is, hotels are really, really funny about their meeting rooms, and so they actually charged me 600 bucks or more for this stupid room, but I only used a third of it. And so I said why couldn’t you have offered me the smaller room at a better price? They sent an evaluation around and I started bitching at them through the evaluation. But anyway, so this is important. Avish, what are your next steps? What’s going on with you?

Avish: That’s a good question. Right now I’ve been focused on the thing with you, Bill and I are doing, the coaching, getting that ready for the launch.

Fred: And that was at And why don’t you tell people what we’re doing here. We’ve got two tracks; tell people what they are.

Avish: Yeah, the first track is what we’re currently doing, we’re launching second roundup, which is group coaching. And then that consists of people get a ton of products the three of us have made up, either individually or together. Plus, three phone calls a month and interactive forum where they can interact with each other plus the three of us hop on, answer questions, give you motivation. And we’re in like month four of the first version of that. The second option they have is, for some people, that’s too much work, or too much money, so we’re going to offer them a self-paced version.

Fred: Let’s tell people, this is 297 for the first one.

Avish: Yeah, per month, yeah. And the second track, for a cheaper price, they can self-pace, which is where they get all the products and the products are broken up in to twelve modules, each focusing on a specific thing and one per month. But no phone calls. They get a forum that they can interact with each other, but the three of us will not be participating in that forum.

Fred: Got it. So we’re trying to differentiate, and this one, the second track would be the self-paced version and this is the more, what do you want to call it, Individual coaching? Tell them what we were doing earlier today.

Avish: Yes, so for the self-paced, they’re going to be twelve modules and those are made mostly with products we already have. So today what we did is Bill, Fred and I got on the phone and recorded an introduction for each module. The three of us motivate them, we congratulate them for sticking with the program, and then we get them excited about what is coming in this module they can learn. And then we finish with a short, like 30 seconds to a minute thing, which is going to happen when they finish the module that tells them hey, great job for doing it and then gets them excited about next module. Because, I’m not exactly sure what we decided as far as the registration pricing, but at a certain point they’ll have the option of whether they continue or not, so we wanted to get them, at the end of each module, we wanted to get them motivated to continue on to the next one.

Fred: I think that with our individual program up here, which is 297, we’re making people go for three months paid in advance, and then they also have to, quote unquote, sign an intent to go twelve months. So the whole idea is they . . .

Bill: Sorry, sorry Fred. Let me just jump in. I’m sorry, I was muted before. We’re actually doing six months for the speaking one and we’re doing an AV split test, which isn’t exactly an AV split test because you and I are doing another coaching program where we’re going to have people sign up for three months for 297 a month. So with the speakers one, it’s six months. Because we found the stick rate is much higher with six months signing.

Fred: Cool. Okay, so now we’re doing six months in advance on this, so they’re basically giving us a bunch of money. And then on the other one, we’re going to try it three months only, but getting people – and I think that in both those cases, Bill, it’s a good idea to get people to sign some kind of a letter of intent to be there for the whole year.

Bill: Yeah. I think that’s great, yeah. And the split test is if they pay for six months, they pay $1782 sign up for six months. That’s a big chunk of change for some people and the three months is $981, so we’re going to see, do we get so many more registrations at $981 it makes it worth it to require a little less up front commitment? But my suspicion, because we’ve had a little experience with this, is we’re going to get much better results, in terms of numbers and stick rate, with the six months in advance. Get serious people. If they’re going to put forth that much money, most of them are serious and actively participate in the coaching program with that much up front.

Fred: Tell them about the other thing that we’re doing in terms of, okay so now people come in, they’re there for six months or a year, and what are we doing with the graduates?

Bill: Well, we have a bunch of coaching programs that we’re doing and we get to a certain point where they’ve basically consumed all our products and they’ve gotten all the basic instruction. But we found that some people really like the ongoing support and coaching. So we’ve made a graduate program which we’re just unveiling in the next couple of months for people who have gone through the basic programs and that’s just a $297 a month coaching program. They can still have access to all the products but they’ll probably have consumed most of those and probably any new ones we create. But it’s mainly the ongoing, keep your momentum going and we’ll be your coaches. So people come into that from intro products, from speaker stuff, from author stuff, from whatever, if they already have the basic knowledge, they can come in and get the ongoing coaching and support.

Fred: Right. I forget which website I have but we’ll figure that out. I forget the exact . . .


Fred: Is that it? Do I actually own that particular . . . let me just see.

Bill: You told us you did. I hope you do.

Fred: Let me just see here. Let me just make sure it’s mine. I don’t know, I think it might be now build your empire. Let me just see if this is mine or not.

Bill: Yeah, now build your empire, it might be that, sorry.

Fred: I think it’s something like now build your empire.

Bill: Well, it is, yeah.

Fred: Let me try it.

Bill: Yeah, now build your empire, it’s probably true. But I just wanted to say, but I was on mute before and I was talking away and none of you were hearing me, but I was going to say, as long as we were on Bill’s – yeah, there you go, build your empire, there you go, you got it, that’s it. While we were on Bill DeWees, I just released an audio book that Bill DeWees created for me from one of my print books and people are loving it and I made back the money I paid Bill, in the first two days, so that was good.

Fred: Nice.

Bill: And I put it out to my list.

Fred: So if anybody has an audio book that they want recorded, Bill DeWees can do that for you as well. Because . . .

Bill: Or, he may have students that can do it for a slightly better price, but they won’t have Bill DeWees’s voice.

Fred: You know Bill, another thing we should put as a bonus to coming to this seminar, which is sort of a no promises thing, but tell people that as a result of coming to this event, you will put into a Rolodex, when people ask for services and I can’t deliver it at the price they want, you might be able to do it for less and I will send them your way. Bill, are you with me? Bill DeWees? He might be sleeping. Anyway, I think that’s a great one. So, Bill O’Hanlon, let’s talk, since we have them on here, so what we’ve got is, we’ve got, that’s re-launching shortly. We’ve got; we’ve got for graduates of those. Now what about if somebody says, you know what? I just want to come into your Build Your Empire class. What do we tell them?

Bill: Well, we’d have to screen them, but if they’ve already done speaking, and they already have books out and they already have some information products, sure, we’d take them in there. And we’d take them in provisionally for a couple of months. Again, for that one, I think we should get people to sign up for three months at a time. If they’re really a disruptive influence or they truly don’t know or they just think they do, we’d say you’re not appropriate for this program, go into one of the earlier ones.

Fred: Yep. I think that’s a good way to do it. And that’s what. ..

Bill: And the other thing I would say about those two programs, the Publishing a Book, Paid Public Speaker and Publishing a Book programs, is we learned one thing and that is it’s important to have people apply, because we got some inappropriate people who tried to get in and we screened them and after awhile we learned what the warning signs were when they applied. So, even though it’s a little bit of a hassle, they have to apply, we have to read the application, we could see some clear trends when someone would just say, we’d say, are you committed to writing your book and getting it published within the next twelve months? Yes. What do you think you could bring to the group? Lots. It’s like, wait a minute. You’re going to write a book and be a speaker and that’s all you can say?

If they answered in one word answers, it was a warning sign. And sometimes we’d talk to them on the phone or ask them some more questions by email and almost always they weren’t appropriate for the program. They were just maybe seeing if they could get asked to dance or something. I don’t know what it was. And then a few people that applied and we accepted, actually said, oh, I don’t actually want to be put in the program; I just wanted to see if I could get accepted.

It’s very weird. So, we’ve learned. Screen people a little because these are group programs and some of the group members are extraordinarily supportive and smart and they’re going to help their fellow group members and some of them are selfish, duds, non-participants or whatever, and we want to minimize the amount of those people. So that’s why we have the applications.

Fred: Yeah, absolutely. Those programs, and again everybody, if you’re watching this program live, or on the replay, make sure that you understand. Take a look at these various sites if for nothing else then to sort of figure out what you’re going to do and how you’re going to do it and maybe do something similar along with Bill DeWees’s site that we gave out earlier on how to do that. But I think, Bill, what is going to be, let’s tell people what this program is going to be about.

Bill: Well, this is for people who already know the basics of, they’ve already got some basic stuff; like they’ve already got a self-published, or a print-published or an e-published book. They’re already doing public speaking if that’s what they want to do and they maybe have a few products but they don’t have a lot yet. They really haven’t succeeded yet to the extent they can’t support themselves on this. They still have a job or they’re still not where they want to be and it’s people who like ongoing support.

You know, we can all use coaching. When I talk to Fred, or when I talk to somebody else who knows something that I don’t know, or he’ll say, why aren’t you doing this? Fred and I meet together every couple of months and he’ll say, like why aren’t you doing this? Or, what else have you got? And I’ll say, well I got this idea and he goes, great.

We were sitting in New York City, in the diner, the Starlight Diner, near Fred’s house, and I said, Oh, I got this idea and this is the mystery project which we aren’t announcing yet, it will be available in September. But all of a sudden, Fred and I realized that this could be our ticket to early retirement. It was a great idea and he’s like, what do you mean? Why haven’t you done anything with this? And I go, well, I had this idea for a couple of years and I ran it by a couple of people. But he said, okay, what do we need to do to get it done?

So, that’s what we do with this kind of thing. It’s what you’re doing with a lot of the partners saying, these are very smart and capable people but they’re not where they want to be yet. They’re not making the money they want to make, they’re not having the impact they want to make. And if you’re in that position, anybody who’s listening in on this, we’re going to launch the, again; we’re going to re-launch it. We’re already doing one, August 15th, so it’s not quite ready yet. And the paid public speaker launches August 15th as well.

So if you know anybody who wants to write a book or wants to become a paid public speaker, send them our way or if you’re listening to this and you want to be in those programs, go there and apply. We’re still working on the sales page on the announcement pages, so give us a couple of days, but August 15th, which is Monday, we’re going to launch those things.

We’re going to start September 1st and these are three months or six month commitments; but really they are yearlong programs and you can also go along and do a self-paced one, as Avish was saying with either one of these. If you don’t want that coaching, you don’t need us to talk to you and help you specifically, you can get the information for a lot less than the $300 a month; it’s $100 a month. But, if you want that coaching, come into those things.

If you’ve already got this stuff and you’re listening to this, or you’re one of the JV Partners and you want to be part of this, Now Build Your Empire is for people who have already done the basics and just want to get ongoing support and ongoing ideas.

Fred: Now, have we come up with what our price point is going to be for the now Build Your Empire?

Bill: 297 a month, $300 a month. I charge $500 for my coaching programs, so you’re getting Fred and me, who usually costs about 500 bucks an hour, you’re getting the two of us a couple of times a month on the phone as well, again, access to all of our new products, if you’ve already gotten the old ones, or all the old products if you haven’t gotten them. So, Fred and I, between us, have about $7,000 worth of products that we sell. So you get all those for free. We trickle them out month by month.

Fred: The one thing I did, since we spoke last, I did a couple of things here. Somebody is on the call who is in this right now, the first call’s going to be after this one in about an hour. I set up this one, which is, I said, you know what? I’m going to do a little bit of individual coaching with people on information marketing. And so I set this up and I got a gentleman by the name of Bob, Bob is on the call, who, on the webinar, and he filled out this, and sent it to me.

This is something that I would encourage everybody to do as well. You set up a coaching site. This coaching site is for individual coaching and there are pluses and minuses and Bill O’Hanlon, we should talk a little bit about this. What you just said about the JV Partners, I really enjoyed, myself, the synergy that went along with the JV Partners summit, which was last March or April, I think it was March. I really enjoyed that. I already set the date for next years. And I can tell you that I get a lot of ideas from the JV Partners as well. There are pluses and minuses to doing group versus individual coaching. What do you think some of those pluses and minuses are?

Bill: There’s a synergy as you say; one person sparks off another person. The people you have at your JV Partners, these people are already smart and successful, so why not be hanging around with those people? You develop a shared vocabulary. People know what a landing page is, or a squeeze page or info products are. You develop a shared vocabulary.

But more than that, it’s this bouncing ideas off one another, and somewhat it’s like, a share of accountability. You say, I intend; we have people declare what they’re going to get done in the next month. I intend to get this much done and then someone says, hey, whatever happened with that?

Like, Avish has been writing a book for awhile, trying to get the traditionally published book and every once in a while, we just put our boot in his ass and say, hey Avish, what are you doing? Because it’s easy for him to get scattered, because he’s already successful, he’s already busy and so it’s like, remember you said you wanted to get a traditionally published book published, done? Where is your proposal? And he’s very close to the end of his proposal. I don’t know where you are right now, Avish, but very close. And he’s running it by group members. So there’s some feedback; there’s some encouragement; there’s some accountability and there’s the sparking of ideas.

But the individual stuff sometimes is better because you can get more into your specific issues and there’s no group to sometimes, either be an embarrassment in front of, or take away from that focus. Because, people can easily also slip through the cracks in a group if they’re not active. We have a couple of people that are lurkers, who don’t really participate very much in the group and I don’t know why they don’t, because I think they could get a lot more out of it if they were active.

Fred: Yeah, you know what? The other thing is, this is a question that Bob, who was on the webinar asked me, which is, the JV Partner arrangement, which is the site for that is JV I’m making it so that, this is something that often times I don’t approach people with, unless I’ve met them in person and know them pretty well, etc., etc. So what I do, is I’m using one of our programs or this program, say for example, to put people in for a period of say, three months, to see how it works out. To then decide on whether or not they would be an appropriate JV Partner.

And also one of the things that’s been really successful, and I want to thank everybody who’s on the call for doing this, which is whenever I find someone who I think is going to be good, I ask some of you other JV Partners to give me your feedback on them. I know it takes up a little time, but could you guys comment on. . . I think it’s incredibly valuable to me. Does that make sense? And I would gladly do it for you guys as well, for something similar. Any comments on that? Avish, what do you think?

Avish; It’s a smart way of screening, I think. I’d be curious, one thing, I don’t know if you’ve already pre-screened them because a couple of times I’ve done it for you the people seemed fine. So I don’t know how many times that screening process has gotten someone out, but it’s nice to talk to the person before you answer their questions. I use, I try to get a sense of them, but I tell them as honestly as I can what the program is going to be like so they can figure it out if it’s right for them as well.

Bill: I think it’s like interviewing Fred’s ex-wives and finding out what his good points are and what his bad points are to see if you’re a fit for his next wife.

Fred: Let me say this guys. Based on my experiences with my marriages, I really like the idea of getting people who I trust to give me the feedback before I move ahead with someone in either a business or a personal capacity. To me, it’s really, really helpful and I wish I had started doing that earlier on marriages.

Bill: Me, too. There’s a book in there some place.

Fred: Yeah.

Bill: There is a book in there. The 360 degree feedback process before you get married. I think it’s great.

Fred: To me this is really important because a lot of times, if I think someone’s really, really good, and again, one of the things that we do with screening and I will gladly do this with you guys as well, which is that sometimes you can see something that I can’t and there might be something that I’m missing because of my enthusiasm for the individual, etc. But the other thing that I’m going to add to this JV with Fred site, which I think is going to be good and will help further screen anybody who goes to the site, is I’m going to put a little button down here that says click here to download the standard JV Partner agreement. And I want people to see exactly what the deal is before they even fill out the form. Does that make sense to you guys?

Bill: Yeah, and I think that, didn’t you have us make some videos about what it was like to work with you, too? That should be on there, too.

Fred: You know what? That’s on . . .

Bill: You put it on the Fred JV.

Fred: That’s Fred JV. You guys put the videos on here.

Bill: Yeah, that’s good. Because I think that’s like your pre-nup. You’re like, hey, here’s what you’re in for.

Fred: Actually, you know what? This is where the contract should go. I’m screwed up. So, click here to download a contract.

Bill: Just one more thing, Fred, about the individual versus group coaching. The one thing I think, it’s like, I’m a psychotherapist and if you hire me for an individual hour of psychotherapy, it costs you a certain amount. If you hire me for a group therapy, you can get me for less per hour, but I make more money per hour with group therapies. It’s the same thing with coaching. If you try to hire me for an hour for individual coaching, number one, you probably can’t; I don’t want to be that busy. And I charge $500 an hour. If you hire me and Fred or me and Fred and Avish, for a month, you can get all of us for $30 a month. It’s a much better deal, but I make more money doing group coaching than I do individual, so I think it’s a better deal all the way around.

Fred: Yeah. Again, like I said, there are certain people that probably, in terms of depending where they’re going to end up, that’s why I sort of like this, the Fred coaching thing as a place to get people started with it and see what makes sense for them. I would encourage you guys. Now, Bill DeWees, did you say you had set up something like this, is it set up already?

Bill: No, I wrote the copy this past weekend based on what I saw with you and if I haven’t sent it to you, I will. My mind’s been spinning with this seminar thing, so if you haven’t seen it, I’m guessing you haven’t since you’re asking. I’ll forward that to you and Stanley.

Fred: Yeah. The other thing is, Avish, I would suggest you do that. Bill, you sort of don’t need to do this, but Avish, I would do this as well. Does that make sense?

Male: Which one do you . . .?

Fred: I like coaching with Avish.

Bill: Coaching with Avish. Coaching with Avish.

Avish: Oh, the coaching, oh, adding that on. Yeah.

Fred: Yeah, you should put something up there for yourself because that, and again, you don’t really have to, if you don’t want to put $297, if you want to put something lower. But put a site up because then people will realize that you actually do this and you actually have a site for it. So it legitimizes you, too, Avish.

Avish: Yeah, I have that option on my website and I think my auto-responder even sends people there, but to this point, I’ve had zero interest.

Fred: But you don’t have a separate site, do you?

Avish: I don’t think I do any more. I may have had at one point but I do not any more, certainly.

Fred: I just sort of like the idea of a separate site. Anyway, good stuff. Any other final thoughts before we shut down till next week?

Bill: I went to New York City, which is what I was yapping on about while I was muted. I went to New York City. I stayed at the Fred Mansion and I went to see The Book of Mormon, which was quite amusing but not as amazing as everyone told me it was. It was just like an extended and live version of South Park about the Mormons. It was very funny.

Fred: That sounds like it would be stitch, too.

Bill: Everyone loved it, it was packed in that little Eugene O’Neil Theatre. That’s a small theatre.

Fred: Yeah, that thing’s sold out for the next three years, I think.

Bill: Yeah, I paid the scalper a lot of money. I told Fred how much I paid, he said, “I hope that wasn’t for one ticket”. Actually, I was going to go see another show and it moved out of New York and I already had the tickets to go there, Frequent Flyer tickets, and I had arranged to stay at Fred’s and so I went ahead and bought those tickets. It’s the hot show to see so it was probably worth it.

Fred: Yep that’s the one. Excellent. Any other final thoughts from anyone? Comments?

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