Using Video Emails Effectively (Transcript Available)
Fred: Welcome, everyone, top of the hour and we’re going to get started here. I will just share my screen now. Avish, make sure that I, in fact, have it so you can see it. Can you see my screen?
Avish: Yep, there it is now.
Fred: Okey doke, okey doke, and Bill DeWees, welcome. How are you?
Bill: Hello, good, how are you, Fred?
Fred: Good. Good to have you.
Bill: Hi, Avish.
Avish: Hey, Bill.
Fred: And since you’re–Avish is here as well, and Bill since you’re not often here, why don’t we give people a little bit of an update on voice-over-training.org?
Bill: In your best voiceover voice.
Bill: I love it!
Fred: Trying to compete with you.
Bill: Yeah, things are–it’s getting very exciting because we actually just launched the very first product, which was–I’m entitling my voiceover playbook videos. It’s kind of a play-by-play of actually how I built my business and it’s about four hours’ worth of video content and seven different videos.
And we launched it at a pre-release price maybe a week and a half ago of $197, and I’ve sold, as of today, I believe it’s nine, nine units.
Fred: Okay. Excellent.
Fred: Okay, and so tell people a little bit about how you did it. First off, how many people do you have in your opt-in list?
Bill: 151, give or take one or two.
Fred: 151, okay, and how have you been nurturing those people?
Bill: Yeah, well, a couple things. First of all, and I know I’ve mentioned this before, but I do send a video e-mail to everyone who opts-in, just a little personal message that lasts one to two minutes long. And then I try to do a followup free phone consultation with them, do a 10 or 15 minute phone call and get to know them a little better and as I talk to them, I always talk to them about the videos. But they weren’t available, I was just–I would always say I’m working on them. They will be available soon. I’ll let you know when they are.
And so people were consistently expressing interest in them. Of course, this had been going on for weeks, if not months. So anyhow, we sent out a sales e-mail to my list, just those people at my opt-in list.
Fred: How many now is that? Is that the one that you offered…?
Bill: And offered them the special price.
Fred: That’s 151 people?
Bill: That’s the 151, right, yes.
Bill: And so orders are still trickling in.
Fred: Got it, and could you tell me, Bill, and again, Avish, you can ask some questions there too if you want, but my question is, have you tracked the people that actually ordered? What percentage of those people did you send a video e-mail to?
Bill: All of them.
Fred: Now, and out of the 151 people, did all of them get video e-mails, as well?
Bill: Yes, everybody on that list has received a video e-mail from me.
Fred: Got it. So that’s not really an accurate thing. So tell me what you think is the reason why the nine people bought? Is there anything sort of any commonality among those people as a group?
Bill: Well, I know they are all people that have, or at least most of them, are people that I have talked to. We did the personal phone consultation. So that’s something they almost all have in common, with the exception of maybe one or two. The rest of them, they’re all people that I did talk to on the telephone, and they all expressed frustration and not being able to grow their business.
They were people who had a demo. They have a website. They have ability and talent, but they just felt there was a gap of understanding of how to actually create a business.
Fred: What percentage of the 151 people did you actually talk to in person?
Bill: Oh boy.
Bill: Fred, that’s a really good question. I can’t give you an exact number. I’ll give you an approximate.
Bill: I’m going to say probably 20.
Fred: Okay, so my first comment is so you’re closing 50% of the people you actually talked to?
Bill: Yeah, and the thing was, the product wasn’t even available for–to most of these people when I talked to them.
Fred: I hear you.
Bill: So this is like weeks or days after the fact.
Fred: So here’s my suggestion. After the video e-mail, wait 48 hours, have Mallory call those people up and set up an appointment for their 15-minute consultation.
Bill: Got it, yes, very good. Will do.
Fred: Avish, any thoughts?
Avish: No, it’s great. I mean the video followup with the consultation sounds great. So in the video, what do you say to them in your video welcome after they sign up on your list?
Fred: And do you have a sample of that we can look at?
Bill: Avish, it’s…oh, yeah, yeah, sure. Let me…
Fred: Can I give you the screen?
Bill: Yeah, give me a second here to get to my Comf5 account, but yeah, go ahead and give me the screen. That’s fine. It’ll take me just a second to bring this up.
Fred: One second everybody listening. Bill is going to bring this up here. Do you have it?
Bill: Are you able to see anything?
Fred: One second, yeah, we do. Let me just size this properly because we’re recording as well. Shoot, go ahead.
Bill: Okay, I’m logging in right now. What I’m going to do is go to my Sent folder.
Fred: Okay. So again, just to clarify for everybody, this is the sort of the standard video e-mail that you’re sending out when people opt-in to your list.
Bill: Yes, it’s very–yeah, I rarely go off–it’s almost always exactly the same with very few exceptions.
Bill: Unless there’s something I happen to know about them that I–like I’ll go to their website if they have one. I may make a comment on what I see or hear. Okay, let’s see here. Sent, let me find somebody that would be….here we go. Let’s try this one.
Is it centered so that you can see it?
Fred: Yeah, we can see it pretty well.
Bill: Okay, bringing it up now. Okay, and here we go.
Fred: That’s his little template and cool video tool.
Bill: (On video) Hey, Andy, how are you doing? Bill DeWees here and I just wanted to send you this brief message to say first of all, hello, and secondly to say thanks for stopping by my website, voice-over-training.org and for opting in. I really appreciate it and I don’t know where you’re at in regards to voiceover, whether it’s something you’ve been thinking about or starting to get into or maybe you’re a well-established talent at this point.
But whatever the case is, I think you’ll find content on the website and the video blog posts and particularly in the free audio download that will give you the strategies and techniques to help you accelerate the growth of your business, get to the next level faster, which ultimately, I mean that’s what I set out to do. I wanted to certainly make as much money as I could, but I wanted to also enjoy the work as I did it. So hopefully it will serve the same purpose for you as well.
If you have a question or comment, please feel free to drop me a line at either firstname.lastname@example.org or this web address, or I’m sorry, this e-mail address, which is email@example.com. And BillDeWees.com is just my primary voiceover website.
So Andy, again, thank you for stopping by. I appreciate it. Hopefully we’ll get a chance to meet or talk at some point in the near future. Take care.
Fred: Hey, Bill, good job! Let me get this screen back here from you.
Bill: Okay. Anything I need to do?
Fred: Yeah, I’ve got some comments. One second, let me just…
Bill: No, I mean giving the screen back to you.
Fred: No, you don’t. I grabbed it.
Bill: Oh, okay, great.
Fred: Is mine back, Avish?
Fred: Yeah, yeah, cool. Bill, a couple thoughts on that. Number one, given this data that we’re seeing up on the screen here, I think that the tone and the content of the video e-mail that you sent out is excellent. The only thing I would add is this. From the numbers you’re showing me, it’s clear that we need to do one thing, which is we need to say, “Hey, and one of the things that I provide to everyone like you who takes the time to opt-in is a 15-minute free consultation, and I’m going to have Mallory, my able assistant, call you in the next couple days to set that up.”
Bill: Oh, perfect, yeah, okay. That works.
Avish: Here’s a question about that. Would you have their phone number, though?
Bill: No, but I’ll have their e-mail.
Fred: Good point, Avish.
Bill: So we couldn’t do that.
Fred: Yeah, Avish, what would you suggest then?
Avish: Yeah, I mean I was amazed at how many consults you had considering in that video you never mentioned the free consults, even just mentioning if you want a free 15-minute consultation, I’d love to chat with you, drop me a line, or you can say, “My assistant will follow up with you by e-mail in the next 48 hours.”
Bill: Okay, yeah.
Fred: Yeah, I think both of those are good, but Avish’s point is well-taken. You don’t have their phone number at this point, but I would definitely because look at these numbers. If the ten orders or so that you got, most of them came from people you consulted with, well, let’s just keep doing what works and I would follow up.
And this is a perfect example of how everybody like poo-poos using offline marketing, well, come on, combining it with online marketing, it can be pretty powerful. So I think the video e-mail, the only thing you need to add there I like Avish said is, “Hey, if you want to take advantage of the 15-minute free consultation, get back to me by e-mail as soon as you can.” Or, “I’ll have my assistant contact you to see if there’s a convenient time for both of us to get together on the phone.”
Bill: Oh, that’s perfect. I love it, and I wish I had thought of that myself. Yeah, I’ll do that.
Fred: Yeah, I would go for it. Avish, do you have any other thoughts?
Avish: Well, I had a couple questions. So this is–you’re pretty much doing the same message on each video, right?
Bill: It’s very similar, Avish. Sometimes if I’m able to find their website or their demo I may make a comment if there’s something I particularly like. But aside from that, it’s pretty much the same template.
Avish: That’s cool, and do you–and we’re now getting into really nitty gritty logistics, but do you do this kind of bash at the end of the day or the first thing in the morning with everyone who signed up the last day or do you kind of do them as they come in immediately so they get their response right away?
Bill: Kind of all of them. Normally, in the morning I try to get the ones that come in overnight. If I have time between recording projects to grab them, if I catch one or two that come in, I’ll do that. And then I try not to leave for the evening before I’ve caught up with any more that may have come in during the day.
And I may get only two or three a day, so it’s not like there’s a huge–at this point, there’s not a huge daily influx.
Avish: That’s pretty cool.
Fred: Avish, what about for you? Are those numbers doable for you?
Avish: Which numbers? Sending the…
Fred: Yeah, I mean in other words, let’s switch over to you, Avish and say, okay, so if we got to speakingexpert.com here, which by the way, I see we’ve changed the look of the site. How many…?
Fred: Let’s go over, so at speakingexpert.com here, let’s take a look at some of those numbers. Okay, so give me how many opt-ins do we have?
Avish: That’s good question. I mean it’s still pretty low. It’s looking at about one every day or one every one to two days.
Fred: So we have a total of how many? Maybe a couple hundred?
Avish: I’ll have to look. No, I don’t think it’s quite that high. I can look it up exactly.
Fred: Okay. Well, whatever the number is, here’s the thing. I think now you still have a cool video tool account, right, for just…?
Avish: Yeah, I have the whatever level, the novice level.
Fred: Why don’t we just do what Bill’s doing? Why don’t we have you every time one comes in–I mean unless you have–hey, Bill, tell Avish at what point you couldn’t send out personalized video e-mails, when you got how many a day?
Bill: Well, I don’t know, Fred. I tell you what. I think I would work all night if I had to to keep this. It’s such a great connection. I mean if there were 20 a day, I would do 20 a day. If there were 30 or 40, that might get a little more difficult.
Fred: I agree with you. I think it’s really valuable, Avish. So I would–why don’t we stick with a model that works? The other thing is I really liked your–the template you’re using within the cool video tool account. Avish, do you have a decent looking template as well that you use?
Avish: I mean I haven’t used it in a long time. I’ll have to take a look what’s in there, but I know I wasn’t super happy with what I had before, so I can probably use that–the header we have on the site is kind of a basic–we can just create a real simple template based on…
Fred: I wouldn’t let yourself get held up by that. I think it has more to do with the personal connection of Bill–if we’re trying to analyze this and again, this is all speculative. I have no data to support this, but I mean Bill what do you think the reason is for the success of doing it this way? I mean it’s sort of obvious. It’s personalizing a response with video. Is there anything else that I’m missing there?
Bill: I don’t think so because the comment that I get consistently is people say, “I feel like you’re a real person. I feel like I can connect and relate and trust you.”
Fred: And I think that that’s the big thing that people don’t get on the web right now and so we’re going directly against that kind of idea. Bill, if we could increase the number of people you get to talk to for the free consult and Avish, if we could start doing the video e-mails combined with doing everything that Bill’s doing, I think we’ve got a real good model there.
Avish: Yeah, and I certainly want to give that a shot. Bill, would you mind sending me a video e-mail or just forwarding me one of your old ones or just sending me a short one so I can kind of take a look at your template and stuff?
Bill: Oh, yeah. Yeah, absolutely. Also, let me throw out one more thing. Most of these people also that are buying these videos are people who are watching my YouTube videos as well. So that probably plays into it.
Fred: Yeah, I would agree, and so Avish, I don’t know how much stuff. And by the way, let’s just now–what’s the YouTube–let me just pull up the YouTube channel here. What’s your YouTube…?
Bill: I’ve got over 60 videos now.
Fred: I’m going to pull this one up. Let’s see if this is it. Yep, you’ve got–I’m showing 59. So maybe that’s off, huh, Bill?
Bill: Yeah, mine shows between 60 and 70.
Fred: Okay, so whatever the number is, Avish, he’s got a whole boatload of these videos in YouTube, and I think that again, there’s over 60 according to Bill. If you look at the lengths of these, here’s five, four, 8:03, 9:40, 9:14, 10, so anywhere between a low of five minutes and a high of 15 minutes. Bill, how often are you doing those now?
Bill: About three a week.
Fred: Yeah, I mean you’ve got to. Let’s just follow this template. I think it makes a lot of sense. I mean Avish, I would–if it ain’t broke, don’t fix it. I think that he’s got a system that’s working. Anything else Bill you think that’s contributing to that–to those numbers?
Bill: No, I think that’s it. I feel like the video was a real–is really what opened my eyes and the door to this because people began to connect and feel like they knew me, and I think once they feel like they know you, and I think that’s what video can give us as a tool to use that would become a real person that they can relate you.
Fred: Do you also think, Bill, it has anything to do with the fact that voiceover people generally tend to stay in the background and by sending a video e-mail, you’re being real out front, I think?
Bill: Yeah, maybe so. I do get comments on occasion, people are–they appreciate the honesty because I did that, like for instance, I get a lot of comments about the week where I actually share the numbers, my daily numbers, basically sales numbers for voiceover.
Fred: Excellent. Sorry to interrupt. I’m just getting excited over another thing here, which is I would analyze, if you take a look here, if you can see my screen here, simple vocal care for the voiceover artist, 80 views, anatomy of a winning week recording voiceovers, 171. I would take a look at the patterns for which of these are getting the greatest views and start to analyze and as you probably already know, it seems to me–here’s voiceover technique with Dan, the guy that’s the expert.
That was nice because he probably shared it with his group as well. But I would look at and see what’s getting the greatest number of views and try and give people more of what they already claim they like.
Bill: Right, now that makes sense. As a matter of fact, it’s funny as I look at that, you’re right. Those are the two videos, the two highestly viewed or the ones that get the most comments on.
Fred: Although here’s one, drop the announcer, become the real voiceover. I don’t necessarily think it’s all business. Some of it is performance too.
Bill: Yeah, and part of that is that’s an older video, so some of these have been up for longer and they’re getting more views as well. The newer ones obviously aren’t.
Fred: Gotcha, gotcha, and if anybody’s on and there’s a little bit of noise going on, you may want to mute yourself just until we get to you. Good, Bill, any other final thoughts?
Bill: That’s pretty much it. It’s a simple thing.
Avish: I have one more question for you, Bill. The product you said was about four hours of video training. Is that–what format is that? Is that behind a login site or is that downloadable, or what format was your product in?
Bill: Yeah, right now it’s downloadable. They’re video files. And actually I’m using Box.net, so when they pay, they’ll pay via PayPal or send me a check and once I receive payment, I send them a link, a download link. It’s a folder and it has all–it has seven videos and actually there’s one audio as well of me actually doing real cold calls to perspective clients. And so it’s all downloadable.
Fred: And Bill, just on the standpoint for all the JV partners to listen to on this. Make sure and start sending me at the end of each month whatever the totals are in terms of money in, money out, just so I can see that. I don’t think I’ve gotten one yet. Good to start that.
Bill: You should have received one on the first of this month.
Bill: Yeah, you responded to it. It was an Excel spreadsheet.
Fred: Oh, okay, yeah, that’s right. Cool. That way I just want to make sure that, especially when I’m helping you spend your money, I’m really–I’m much uptight with other people’s money than I am with my own.
Bill: Okay, sure thing.
Fred: Okay, good. Hey, I now see that Bill–by the way, Mr. Bill O’Hanlon, just to let you know, your sister is on the webinar as well.
Bill O: Hi, Suzanne. I assume it’s my sister, Suzanne. I have two sisters. Great. I have to go pretty quick. I have another call in a few minutes, but I figured I’d jump on for a couple minutes.
Fred: Any thoughts on what we’ve covered?
Bill O: I just got on about five minutes ago. No, I think I keep hearing video, video, video, video’s the thing, video’s the thing and that it gets the most views. So it seems to me that if you want to get more traffic, video should at least be one part of your strategy.
Fred: Yeah, one of the things you missed, you can go back and listen to it, but it’s just some numbers in terms of Bill DeWees’ success, in terms of starting with video e-mail then converting people to the other stuff. By the way, back to you, Bill DeWees, one of the things that we’ll want to do is to use probably wish lists to set up a protected page for some of that information.
Don’t worry about that for now, but we’ll eventually probably want to put that stuff behind a pay wall to make it so that you don’t have to send people a downloadable file.
Bill: Right, no, sounds good.
Fred: Got it, okay, Burke Allen, how are you? Burke may or may not be there. I see his phone. He’s muted or…
Burke: I have unmuted myself! Sorry.
Fred: Okay, and you’re coming in fairly low, so if you could goose up the volume a little bit.
Burke: Hello, hello, hello.
Fred: There we go, good. So now tell us your progress, Mr. Allen.
Burke: Well, you always put me on after Bill DeWees and I always suffer by comparison because DeWees has it down. I think you’re right. I think that what we need to do or what I need to do is mirror exactly what Bill’s doing.
We have been working on our publicity seminar website. We’ve got a lot of work done, and we put it up on another domain just while we’re doing the tweaking to it. And the domain we never use, but you’re welcome to show it to the group, if you want is theseminarexpert.com.
Fred: And by the way, I own seminarexpert.com and unbenounced to Burke, he reserved that domain name before he and I even met each other, which is kind of strange.
Burke: That’s right, but I’m giving it to Fred. I’m forwarding it over to you.
Fred: No, no big deal. I just thought it was pretty funny, though.
Burke: Isn’t that weird? Great minds think alike and so do ours.
Fred: I know! Yeah. So here’s what he’s looking like now. This looks pretty sweet, by the way. Has Christie done all of this?
Burke: Yeah, yeah, this is my lovely wife has done most of the work on this.
Fred: Wow! Tell Christie great job!
Burke: So she’s getting it together. This is for a media training event we do once a year here in D.C. where people fly in and we put them on camera and on the radio, behind the scenes, take them through the Fox network so they can really immerse themselves in what they’re doing.
Fred: Tell her she may want to put some real testimonials on there, Burke.
Burke: Yeah? All right. I can do that.
Fred: yeah, in other words, this down here at the Joe Green, Apple Inc. When people start actually going–well, you know what? People aren’t going to that, but just–I’m sure she’s got a lot of stuff going on here.
But this, by the way, this banner…
Burke: No, no, you’re right.
Fred: The banner looks great!
Burke: Yep, and she did that and spent a lot of time on it. Yeah, so now it’s in my court to go through the copy and check all the copy, make sure it’s as it should be.
Fred: Yeah, this looks really good. I’m impressed, and I think that–and you took David Hamilton’s–you took his shell, right?
Burke: That’s right. This is that template that he came up with, which sort of the hold up for us was the last couple of things that we didn’t know how to do and then Dave put a little video tutorial together and then after that, we knocked it out of the park right after that.
Fred: Yeah, well, tell Christie good job.
Burke: So my plan, Fred, is–no, and I will. I’ll let her–she’ll be pleased to hear that. My plan now is essentially to build the product site that you and I have done together, the publicity product site and everything that we do using basically Dave’s template and duplicate everything out of there and contribute to it on a regular basis just like Bill DeWees has done. If I can drop 30 pounds so I look like Bill DeWees, that would help too.
Fred: Yeah, but then you also–you know what? The thing is then you also need plastic surgery to look like him though.
Burke: We’re talking some real money now.
Fred: But yeah, no, Bill’s system is working, but I don’t think it has to do only with his good looks.
Burke: No, I think his–the content is king.
Fred: Yeah, it really is. By the way, I just saw something that everybody will find interesting. I’m sure that Bill O’Hanlon saw it. It was the latest book by the guy who was employee #59 at Google. Bill, did you read that article in The Wall Street Journal the day before yesterday? Mr. O’Hanlon?
Bill O: I read The Wall Street Journal, but I don’t remember that article. I don’t remember that article. I read it, but I don’t remember that article.
Fred: I’m quizzing him on his Wall Street Journal. Anyway, a guy wrote a book in the–it was being reviewed in The Wall Street Journal. He was employee #59 and one of the discussion points, and this is very relevant to what you just said, Burke, which is the whole thing is that at the time this guy was hired employee #59 at Google as a marketing guy, right? He kept trying to stress to Sergei and what’s his name that marketing was really important and the guy said, “You know what? For us, what’s more important than marketing is really, really good content and having the right system. And so if we end up failing, I don’t care about the marketing. I’m going to produce the best quality content.”
I mean so basically he’s preaching the line which is that hey, if you can put something together that’s really, really good, marketing almost happens on its own. And I’m convinced that Bill DeWees is a great example of how that’s going to work because–and we should just copy what he’s doing because he’s got a boatload of all this stuff and all of us should learn from that.
That’s why–and by the way, each of these webinars is now being recorded and put up on the site and if anybody is on the webinar for the first time, feel free to go to FredGleeck.com and click on ‘Webinars’ and you will find–let me just show you that real quick. If you click on ‘Webinars,’ all of these webinars that we do are recorded and put up here within very short notice.
And so you can go and check out the latest ones, and we have them going back a long, long way. So there’s plenty of stuff on there for you to go watch and check out. So I would say good job.
So Burke, great job! What else is up with you?
Burke: Well, here’s the thing that I wanted to just sort of pass along to the other people in the group that I thought was interesting. As Christie got in here and started digging around to do the work, she found a lot of great content that my little company has been producing for the last ten years and a lot of it’s Evergreen. So I think it’s the two pieces that you talked about and we’re getting our arms around marrying both of them. It’s having a lot of great content so now I’ve got that content, the next piece is a systematic drip system to get it out there to people.
I mean she found stuff that I had done that was pretty darn good, that frankly I’d forgotten that I had done when she was putting that site together, some great audios from a couple years back that were still very relevant.
So as you develop that stuff, save it all, you can repurpose it and then figure out whatever that system is to use it all and drip it out.
Fred: Now the other thing to remember is that for right now, Google is probably searching through both video and audio files for various kinds of keywords, but I would also encourage everyone–there was a recommendation that Bill O’Hanlon gave about some organization that does transcription, but I’ve got a gal doing this for $.30 and she’s probably listening to this because she’s going to transcribe this, so I’ve got somebody who will do this for $.50 a minute for the transcription. So I would encourage you to do that. Burke, if you have audios, how much material have you found from way back?
Burke: Well, and again, not even all way back, but just bringing us up to date, hours and hours of audio and I’ve got a monthly newsletter for this company every month since 2003 and four or five articles in that newsletter. There’s just a lot of stuff.
Fred: Wow! Yeah, I would get all of that–start to populate the site because remember though, you want to populate the authority site to try and get the SEO benefits, but also the other thing is let me not forget those of you who had a chance to sort of speak to him. We’ve got our latest and newest JV partner, Mark, I think it’s Kislich, if I’m pronouncing that right from Iceland and all of you guys were nice enough to welcome him on the Board, but Mark is from Iceland and at some point, we’ll let him make sure and contribute here as he gets a little bit of an idea of what we are doing. So thank you Mark for being here as well. I see that he’s on the list.
Now I see that–let’s see here. I’ve just got question from Gareth that says if you create YouTube videos with your content, would anyone join you on a webinar if you offered a lesson on the same subject?
The answer is yes if it’s slightly different and better. I don’t think that YouTube should be used as something to give out massive amounts of content like on a webinar. When we do these webinars, they go on for an hour. YouTube is now–YouTube is best used for small sort of snippets of information as opposed to large files of information that are better done in other kinds of areas. So I think that that’s a good question, but I think that again YouTube is more–you think of YouTube more as a little bit of like a trailer for movies, which is although the trailer is just a teaser, you’re not giving out a lot of information when you do your YouTube videos just because there’s–they don’t really provide you with enough space.
That’s how I would use them. I would also go to voice-over-training.org to take a look at Bill DeWees’ to get an idea of exactly what he’s doing. Burke, have you looked at Bill’s site recently?
Burke: Yes, and that’s why I’m so jealous because he’s generating a lot of content and he’s done it in a pretty short amount of time. Just look at the last–less than a year how much he’s generated. That’s fantastic!
Fred: Yeah, he really has. Well, I just told him. I said, “Look, just do two to three times a week.” Avish, I’ve been telling you this for a long time that if you just do two to three times a week, lots and lots of content, before long you’re just going to have a boatload of stuff. All it can do is help. It just can’t hurt. It just can’t.
Burke: That’s right. Before you jump to the next person, I do have one question I want to ask. I’m not sure if there’s a right answer here, but in terms of the final fulfillment page, if somebody goes through the process and they purchase your product, the only way that I’ve ever done that before is essentially to list all the documents and all the audio on sort of a hidden page on the website for people to come and purchase there.
I know that you shared some documents back and forth as you tried to figure this out, but is there a good way to sort of secure that so that other people–so that the buyer can’t send that link around to other folks, sort of a secured thing? I may be asking a really stupid question, but I wanted to put it out there.
Fred: No, it’s not a stupid question because there are no stupid questions, to sound very drab. The answer is that I waited–I made Bill O’Hanlon wait for us to make a decision on something we’re doing until after I had seen this presentation made by Anne Holland from Coolsubtool.com. At coolsubtool.com, that is cool, notice all my affiliate links, folks. At that site, what you’ll find is they did a summary and I found interesting their discussion, but for most of our purposes, people in this group, all you need is something called Wish List and Wish List, I don’t know if you have a copy. Wish List allows you to protect individual pages.
So say for example, you were doing some kind of a thing where people would every month they would get something and you could have it so that every–you had 12 pages per year and each of those pages is going to be protected so that it allows you to protect any kind of page. It’s fairly simple and easy to use.
If that’s something that you need access to as a JV partner, we have–I think Bill has a multiple person membership or we can find some way for you to do that. I think that what you’re trying–there’s really two options. You either let people go to a page that’s protected where they can get access to all these things, but then your secondary question is do you allow them to download it or just to view it on the screen?
If you allow them to just view it on the screen, you need a hosting company like Amazon S3, which is very inexpensive, which is how I’m hosting when you look at all these. Now these aren’t protected. These are open to the public, but these do not–this one right here, any of my webinars are not sitting on YouTube, they’re too long. They’re sitting on an Amazon S3 server which allows me to–people can watch these.
So if I were to click the ‘play’ button here, it’s going to play off the Amazon S3 server, and I’m going to get charged for that. The beauty about it is is that the rates are so unbelievably reasonable that even with a massive amount of usage, your bill is really–it’s just peanuts every month. So you have two choices.
Burke: So Fred, then if I understand correctly, the way the protection piece works is it can tell based on your ISP or something, one computer per user to that secure page, is that how it can tell who’s viewing it?
Fred: Well, what happens is every time you go to the page, it throws up a little thing that says, “Give us your name and password to get access to the page. You can’t get access to the page without giving us your name and password.”
Bill O: And yes, let me jump in, and yes, if they start accessing it from several ISPs, it will flag and say, “Wait a minute. It seems like you’re sharing your stuff. You’ve logged on from three different ISPs or whatever or three different computers and you’re maybe cheating.” So it has built-in stuff. Sorry, I have to go.
Fred: Burke, just to remember…
Fred: Just to remember, it’s sort of like having a lock on the door of a page so that what can happen is you can protect your content, and that content, by the way, can either be video, audio, text, etc., those three are actually the primary ones. So it basically allows you to lock down a page and have people have to input and if they go to multiple computers like Bill was just saying, they will not be able to get access.
Burke: Okay, and Wish List is that service and also coolsubtool.com is your link to it? Is that right, the affiliate link?
Fred: No, no, here’s the thing. Wish List is something you don’t have to buy. It’s a service that allows us to protect pages. You don’t have to buy that because we as a group have that. The other thing is that you also–cool sub tool is–the woman who does, who talks about subscription sites, that’s what cool sub tool is. It’s a subscription site program. You don’t need that either because we have a membership to that, so you don’t need that.
What you do need is just to let me know when that content is ready so that we can start getting access to it and putting it in the right form, etc., etc. There’s different things that we need to do, but all of this technical stuff about putting the content into the various formats that we want, that’s your job, but protecting it is something we can handle from the technical side with me, Stanley, and anybody else.
Burke: Got it, all right, that clarifies it, thanks.
Fred: Yeah, but now also, Burke, so here’s the thing is that remember you want to take, like you said, you have all this existing content, let’s get that together and one of the things I’m suggesting is that you can find someone to do your transcriptions so that rather than having–when you have all audio out there, some people would prefer to read.
So what I’ve done with some of these different webinars and not all of them have this, but many of them have when you see the webinars and I don’t know where they are here. I think you may have to click on it. Let me just see here. With this one, I think, it allows you to see that there’s a transcript here as well. Let me see if it’s here. I guess it’s not right there, not sure where it is.
But the point is that if you have audio and video, it might make sense to have it transcribed because you’ll get SEO benefit from the words that are on the page, but it’ll also give people another option other than just either listening or watching, if it’s a video.
Fred: Does that make sense?
Burke: Yep, yep, so you would recommend that some of these great audio products that we have, we transcribe them out as well?
Fred: yeah, and the reason for that is that–and I’m sure if we’re talking two or three years from now, I don’t think that’s going to be an issue because I think Google’s stuff, if you will, their systems will be sophisticated enough to go in there and to tell what’s in your audio program, but still that doesn’t negate people’s need to want to investigate your content in the manner that is most comfortable for them. Some of those people would prefer to read, whereas from a Google standpoint of just getting SEO benefit, at some point, Google will be able to look into your audio and your video files and to sort it and to give your content various Google points based on what’s in the content, which is already happening, people claim, to a certain extent right now.
Burke: Got it.
Fred: Good, good, good, okay. So now, let’s see here. Also–so Burke, what else do we have to do? You’ve done some really good work. I just want to start again, Bill is really moving along here and generating some dollars and not just for me, but for you, I know you’ve got all of your time tied up with your regular–the publicity business and a lot–very little right now is coming in via the product side. So that’s where I’m trying to help move that along, so if there’s anything you need from me, just let me know.
Burke: I promise I will. I will holler and ask for a lifeline when I need it.
Fred: Yeah, and so again, it’s in both of our best interests to do that because we can make it so that you have some regular money coming in and Bill DeWees, of all people, is the most anxious to do that because as you can see, the guy is working, and he’s a workhorse. He’s working all the time and the product business to him, information products for him just means that he has less voiceover work that he has to do to pay his bills every month. That’s what I’m trying to do.
Burke: Yep, and he and I are very much in that same boat. We both are very much in the service business right now, would like to do more information marketing stuff so we can jet set around the country like you do, buddy.
Fred: Yeah, yeah. You can jet set as long as you can find like ultra-cheap fares like I do.
Burke: That’s exactly right.
Fred: Good deal, but yeah, again, let me know and I think that Bill has got a good model. Cool. Avish, what about you? Now is there–what’s going on–anything that I can do to help you move things along faster, quicker, easier?
Avish: I don’t think so at this moment. I’m pretty excited right now as it is because I’ve got the site redesigned with the new theme and I really like the way it looks and so I’m kind of excited about it now.
Fred: Well, let’s talk about it.
Avish: Getting back on driving traffic towards it, yeah.
Fred: Okay, so tell me–so here’s the new site and the new look. So we’ve got Speaking Expert. It’s showing speakers at any level how to speak better, make more money, and have more fun to experience professional speakers, show you–you know what I would do, by the way? I think it would look better if you cap the first letter of every word in this area here, right here. Yeah, I would cap that, except for the prepositions.
Avish: Sure, like title case?
Fred: Yeah, I would do that. So two experienced professional speakers show you how to speak better, make more money, and have more fun in the speaking business. I think that’s a great USP, and here’s what we get for free, the free eBook is free eBook: Six Figure Speaker Secrets: Learn the 7 Steps to Getting Paid Speaking Gigs in 90 Days or Less.
And again, do you have any data on how well this is closing people?
Avish: Not yet, the site–this just went live yesterday, so I was not accumulating data on how the new layout is doing.
Fred: Cool, and so are you getting…?
Avish: But if you go in–so this is the homepage and then inside is a slightly different–because it does not have the big video there.
Fred: Where should I click on?
Avish: You can click on ‘blog’ or really any one of the pages. Every other page has the same layout.
Fred: Okay, so I just clicked on ‘blog.’ Let’s see what it looks like here. Got it, whoa, there we go, a little pop-up action there. Yep, here we go. So there’s some good content there as well. Yes siree, Bob. What about products here? Are products up and running? I know you just launched this, so I’m not giving you a hard time.
Avish: Yeah, product–this is a page I want to go back. I feel like this page is too confusing right now. I feel there’s too much on it, so that’s kind of one of the next steps is to streamline the product page, make it more of a–I’m not sure exactly what I’m going to do yet, but I want to make it more streamlined.
Fred: Yeah, I agree, and I would suggest…
Avish: This is the layout of the old one.
Fred: You know what I would suggest you do? Here’s my suggestion, and again, I’m pretty sure this would be the way I would do it. Why not take every module and put it on a separate page and then have one module that is the everything module, which it tells about the whole thing?
Avish: Oh, we have that already.
Fred: We do?
Avish: That’s the way it is. Yeah, it’s just–this kind of general product page I think is a little confusing. If you scroll down and click on more information for any of the modules, it has its own dedicated page, and that first link to check it out here now goes to the full program. But yeah, actually this page where people may go, there’s too much going on right now.
Fred: Yeah, I would agree. I think it’s a bit confusing. Also, this becomes sort of like the catalog page. I think we should also be thinking about a sales page just for the big product.
Avish: We have that, it’s just not on its own site right now.
Fred: Where is it? It’s somewhere…
Avish: I believe if you click that first link, the check it out here now.
Fred: Okay, gotcha. Got it, okay, here it is. Yep, yep, yep, got it, so this is good. Yeah, this looks pretty well done. Again, this is a lot of stuff like we had before and it is a lot. I love how long this goes, man. This is like the product–the mega product. I mean this is a heck of a product.
Avish: Yeah, I like this page.
Fred: Yeah, I mean there’s a lot of stuff on here.
Avish: Yeah, and I think if we combine–I think the cleaner layout and then combine that with maybe I’ll combine that with using some of Bill’s techniques to build some rapport. If we can get more people to this page, I think we should definitely start seeing some better conversion.
Fred: Yeah, because I mean we have–this is a great product. We just have to make sure…
Avish: Yeah, I mean it’s awesome, it’s just we’ve got to get people there now I think.
Fred: Yep, I agree. So now let’s see. You know what I wanted to do? We’ve got about 15 minutes left till the top of the hour here. We got one question earlier from Gareth. I hope I pronounced that right is does anybody else have a question? If you do, put it in the question section there and I will find you when you ask a question. So if you have a question, now is the time to ask. Avish, do you have any thoughts or ideas before I go to that?
Avish: No, I don’t. I mean I’ve got some stuff to do and we learned from Bill, so I’m feeling pretty good right now.
Fred: Yeah, I am too. I mean I really like–Bill’s making it happen. The thing that makes me excited is that Bill is an example of someone–it’s not like he doesn’t have anything else going on throughout the day. He’s got to be doing this–I was just working on a piece for whether or not you can do information marketing part-time. The answer to me is: yeah, you can. You can start to build your business that way doing it just the way he’s done it, which is he’s got a full-time voiceover business and he’s doing this almost on the side, if you will.
The one thing I did coach Bill to do, which he’s going to be doing is I said to him, by the way, he’s decided to invest in the Irmel deal, which is going to be about 10 grand and the thing that I said to him is, “You know, in order for us to really get that money back as quickly as possible.” One of the things that I had him do is I said to him, and I think that everybody listening to this webinar right now could use this, which is a lot of times people concentrate on the less expensive products thinking, “Well, you know at least I can sell some of those.”
I told Bill exactly the opposite. I said, “Bill, now that you’re going to invest in this, let’s put together the copy for your $10,000, one-person, three-day voiceover adventure.” Whatever he’s going to call it, and I said, “You know what? If we get a number of people going to the site, if we close just one of those people on a $10,000 deal, we pay back a full $10,000 investment.”
So I would rather have people work on getting their stuff–getting their higher priced product put into something first and that might be something, Avish, that we think about here as well, which is what is the high-priced offering that we could give to people and let’s put the sales copy together for that? I think that would be pretty helpful. Are you with me, Avish?
Avish: Yeah, yeah, no, I think that’s a–that does make a lot of sense.
Fred: Yeah, we need to pick out what it is and then work on it and work on some of the copy. Any questions from anyone else in the audience here who is on the webinar? If you do, put it in the question section and I will be happy to answer it.
Burke, any other thoughts on your part?
Burke: Well, just on a side note, for all of our folks who are out on the West Coast, if you are available, Fred and I are going to be speaking at a publishing event on August 1st in Anaheim. It’d be great to meet you in person, and a lot of this stuff really plays into the work that we do with authors. It’s publishingseminar.com.
Fred: Yeah, and that’s coming up August 1st in Anaheim, California and if you know anyone, please send them the information. Thanks for reminding me there, Burke.
Burke: Yeah, that’s going to be a good event and we’ll be there and we always build time in to answer your questions and it’s good for information marketers as well as authors. It’s essentially the same way to get your information out there.
Fred: Yeah, yep, yep, yep, I agree. I think, Gareth, if you just asked another question it seems to be the exact same question you just asked. So I’m not going to mess with it. Anybody have any other questions, thoughts, ideas, comments, anything else?
Nope, I’m not going to press anyone, so we have reached the end of our webinar, and again, we do these, like I said here, every Wednesday at 4 PM Eastern, 1 PM Pacific. Thank you all for being on the call. Avish and Burke and earlier someone else, Bill O’Hanlon and also Bill DeWees, so thanks folks, we’ll see you all next week. Tell your friends, tell your relatives.