Become A Thought Leader To Market Information
Want to get paid to give advice? This is the program for you. Learn the inside secrets to getting paid to consult, regardless of the field you're in.
Want to get some advice DIRECTLY from me? Find out how I can help you (one-on-one) with YOUR business. The rates are surprisingly affordable!
This 2 day program shows you everything you need to know about starting and building a successful info products business. Nothing is left to chance.
Writing and publishing your e-book and creating your digital audio information products is a good start. Those things can definitely help you become a thought leader to market information. But they are just a start, not the end goal. Boosting YOU and your income is the end goal.
Copywriter Barry Feldman posted a thoughtful article on thought leadership this week. It’s a fresh perspective on what it takes to become a real thought leader, starting with what NOT to think in the process of becoming one. Here are a few items on Feldman’s list, along with my own comments:
1) Twitter is the road to Thought Leadership City. [Duh. If leadership only requires 140 characters sent out to subscribers a few times a day, everybody and his teenager is a thought leader. ]
2) Authoring a book makes thought leadership automatic. [I have said this for years. It’s what you DO with your book that can make you a thought leader. Your book is only a tool you can use to build credibility and influence.]
3) Calling myself a thought leader makes me a thought leader. [This one defies gravity, doesn’t it? If someone is so full of hot air that he or she has to proclaim thought leadership status, that’s a sure sign of a fraud.]
4) Joining a thought leadership group makes me a thought leader. [Ditto #3 above. Thought leaders definitely find each other and may find themselves in a group, but they don’t sit around calling themselves thought leaders. No way.]
Again, your information marketing business will not necessarily make you a thought leader. But it can make you wealthy, and that ain’t bad.