Book Marketing Secrets
May 31, 2008
My biggest book marketing secret is that the profit is NOT in the books. It’s in everything that comes after the books! I’m suggesting that no matter what kind of a book you’ve written, if you’re looking for book marketing secrets, this is it: produce some info products. Doing so will allow you to upsell people who buy your book. Make sure you have a way to capture their names once they buy your book and then have a system set up to sell them everything else you have.
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[...] One of my offline marketing techniques I speak about has to do with the value of a book as a marketing tool. [...]