Create Lifetime Customers For Your Info Products
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Selling one book or DVD to a customer is not going to make a big impression on your information marketing business in the long run. Your real goal is to create lifetime customers for your info products, in order to build a steady income stream for your livelihood.
Insurance agents and mutual fund advisors have been reaping the benefits of lifetime customers for decades. Now we can all do the same thing with our books and digital products online. The world is open and waiting for the information we have to share, and it’s our responsibility to find ways to keep our customers coming back for more of it.
Paul Bobnak posted on this topic on Direct Marketing IQ Insider recently, and he was focusing on the use of direct mail to keep clients and customers in the loop, including the use of online communication:
“Other ways to deliver information and build trust include newsletters, tip sheets, case studies (via email), or sharing articles and reviews. Whatever the particulars are, be sure to create a dialogue with your current customers as well as prospects, so that you can always provide them what they want to know … and be there when they want to buy.”
We have to stay top-of-mind in order to “be there when they want to buy.” That’s a plain fact. We have so many opportunities to do that, many at no or low cost, that it can be overwhelming. Sitting down and making a plan is the way to stay focused and on track in order to attract and keep lifetime clients and customers.