Do You Use Social Media In Your Information Marketing?
Do you use social media in your information marketing on the internet? There was life before Facebook and Google+, and there will be life after they eventually pass away. I am not actually a critic, I’m simply watching what goes on in the world of social media and how it works for me and my clients and customers.
Social media has, mercifully, provided jobs for a lot of people in the new economy. That is a good thing, for sure. And it has turned the world of traditional advertising upside-down, which is probably also a good thing. Advertisers have serious virtual alternatives to splashing big bucks across billboards, newspaper pages, yellow pages and TV screens. And it can all be rather confusing to information marketers.
I am not going to rant on or promote any particular form of social media here. That is not my point.
My point is simple – it is no longer what you and your ad agency say about you and your business that matters. It is what other people say about you and your business that matters.
W e have all lost control, in a manner of speaking. The more social media options we have, the less control we have. Isn’t that ironic?
Established businesses and seasoned professionals are thrown for a loop, while younger people with newer businesses take social media interaction for granted.
Predictions on the use of social media abound, and some may be relevant to your information marketing. I am not making any predictions, just basic observations.