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Do You Use Social Media In Your Information Marketing?



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Do you use social media in your information marketing on the internet?  There was life before Facebook and Google+, and there will be life after they eventually pass away.  I am not actually a critic, I’m simply watching what goes on in the world of social media and how it works for me and my clients and customers.

Social media has, mercifully, provided jobs for a lot of people in the new economy. That is a good thing, for sure. And it has turned the world of traditional advertising upside-down, which is probably also a good thing.  Advertisers have serious virtual alternatives to splashing big bucks across billboards, newspaper pages, yellow pages and TV screens.  And it can all be rather confusing to information marketers.

information marketing in social media

Facebook, one of the top social media platform.

I am not going to rant on or promote any particular form of social media here. That is not my point.

My point is simple – it is no longer what you and your ad agency say about you and your business that matters. It is what other people say about you and your business that matters.

W e have all lost control, in a manner of speaking. The more social media options we have, the less control we have. Isn’t that ironic?

Established businesses and seasoned professionals are thrown for a loop, while younger people with newer businesses take social media interaction for granted.

Predictions on the use of social media abound, and some may be relevant to your information marketing.  I am not making any predictions, just basic observations.

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Information Marketing

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