Helping subject matter experts turn their knowledge into CASH!!!

Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

Does Coca-Cola’s Conclusion Apply to Your Info Business?



Triple Your Income as an Author or Publisher

If you want to publish a book, this 1-day event is for you. Learn about BOTH self-publishing and how to get picked up by a traditional publishing house

www.PublishingSeminar.com


Self Publish Your Own Book

Don't wait for someone else to publish your book, DO IT YOURSELF! This program will give you all the tools to do just that. It's actually simple and easy!

www.SelfPublishingSuccess.com


Consult With Fred Gleeck

Want to get some advice DIRECTLY from me? Find out how I can help you (one-on-one) with YOUR business. The rates are surprisingly affordable!

www.ConsultWithFred.com

Those of us who operate a small business marketing information are not in the same ball park as Coca-Cola, but we are actually on the same playing field as far as social media is concerned. Coke’s on Facebook just like everybody else.  Does Coca-Cola’s conclusion apply to your info business when it announced that it, “didn’t see any statistically significant relationship between our buzz and our short-term sales?”

That’s a quote from Eric Schmidt, senior manager-marketing strategy and insights at Coca-Cola.  At the present time, Coke has 61.5 million fans, more than any other brand on Facebook, which puts it in a good position to comment on social media in general. It should be noted that, “…he cautioned against reading too much into the research, noting that it covers only buzz, not sharing, video views or other aspects of social media.”

info marketing coca cola

Does Coca-Cola’s Conclusion Apply to Your Info Business?

I think that we can certainly take a cue from Coca-Cola and realize that we all have the responsibility of building a fan base in real life, not just on our social media pages. Nobody starts drinking Coke because of Facebook. Friends and fans are already drinking it.

My point here is that your people may go to your Facebook page to comment, too, but more than likely they are people who know you offline or online in another way.  I’m making this point today because from time to time I see “teachers” insisting that getting friends on Facebook is the way to build a business.

If you have actually built your information marketing business by accumulating friends on any social media platform I encourage you to comment because I’d LOVE to hear your story. Thanks.

Filed under: Blog

Triple Your Income as an Information Entrepreneur

This 2 day program shows you everything you need to know about starting and building a successful info products business. Nothing is left to chance.

www.InfoProductsSeminar.com

Got something to say?