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Entrepreneur Checklist For Marketing Information



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Even though you may be planning your business on your own, and spending many hours a week in the process of creating your info products, the time will come when you need to get a wider view of business, including your own. I just saw a great resource posted by Jason Nazar of DocStoc. It’s a perfect entrepreneur checklist for marketing information.

Here are a handful of the 55 points Nazar includes in his list:

1. See opportunity where others see issues.

2. Remain organized and disciplined in any work habits that affect others.

information marketing truths

Entrepreneur Checklist For Marketing Information

3. Always ensure the business is properly capitalized.

4. Regularly talk with customers to see what can be improved.

5. Focus on execution over ideas.

It’s easy to get sloppy and distracted when we’re working alone on our own business endeavors. Too many digital devices with a constant and varied stream of entertainment and communication inhabit most of our lives, most of the time. Tuning out distractions and tuning into the tasks required to create info products and market them online and offline is what must happen first.

And then the points I selected start to come into sharper focus.  I know that in order to see opportunities and stay organized I have to remain focused. And I know that talking to customers and giving priority to execution over ideas is an important key to staying on track with my focus.

Number 3 on the list is a big one, too. Making sure you have the means to go forward is critical. Keeping your day job and working on your info products in your spare time is the best way to ensure that your life and your fledgling information marketing business are both properly capitalized.

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One Response to “Entrepreneur Checklist For Marketing Information”

  1. Breaking Down the Barriers Between The Web and The World on April 24th, 2013 11:43 pm

    […] and offline as two separate things. Well, they really aren’t two separate things at all anymore. Information marketing is perfect for Pepper’s chief advice (from the book), which is, “Sell an ongoing service, not […]

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