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How FBA Amazon Affects Info Marketers

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Information marketing can be a lot of FUN. One thing that’s NO fun at all is fulfillment. That’s why I TRY (and encourage all of my clients to try) to create products that can be delivered digitally.

BUT, a certain percentage of my and your products CAN’T be digitally delivered. They have to be physically delivered.

Those products that MUST be delivered physically then leave you with two choices: do it yourself or have someone else do it for you.

There are a number of different companies that do fulfillment as a service. Many of them do a fairly decent job. Some of them are awful.

Well, don’t look now . . . . Amazon just got into the game. YIKES!

Frankly, I’m surprised they didn’t get into the ring earlier. They have perfected and fine tuned a massive machine that delivers millions of products each month.

Now they are allowing virtually anyone to make use of their services. Something new? Yes it is. In the past, Amazon would ONLY fulfill products ordered through THEM. This new service is where they deliver products that you sell and they are warehousing.


I hate doing physical delivery on anything.

This very well might be the answer for every information marketer.

Although I’m pretty friendly with a major player in the field, I’m excited about Amazon competing against them. First off, it will make them better. It has to. EIther they improve or they will die.

I’ve been extremely happy with Amazon of late. I buy virtually anything that I can through them. One of the reasons is that they offer free 2 day shipping with a Prime Membership. Nice!

I don’t know exactly how this service will work. Sure there will be problems. There always are with services like this. BUT, Amazon knows how to do this stuff pretty well. And for myself, I’ll be TRYING them for any and all of my physical products.

What about you?

Information Marketing

2 Responses to “How FBA Amazon Affects Info Marketers”

  1. Katherine on August 28th, 2011 1:21 am

    Guess you’re drawing me back into the fold.(; Amazon’s been doing FBA for 2 or 3 years now. Surprise! (; But they weren’t always good at it. They are good at it now! I just found out about it last year. And I’ve been using FBA for my Amazon Store since January. I’m extremely pleased. No way could my business have grown without this service. Yes, I’m vigilent about my inventory management. But I’m thoroughly excited and happy. I can make a living selling on Amazon now!!

  2. Caleb on August 30th, 2012 2:31 am


    I would LOVE to hear an update on using FBA for your info product business?

    How’s it going?

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