How to Sell Information Products on the Internet
I’ve been selling information products for over 25 years. For half of that time, all of that marketing was done OFF line. How things have changed because of the internet! There are so many things I can do now that were impossible before all of us started selling on the web.
In the “old days” we used to sell primarily using direct mail. The nice thing about using direct mail was that everything was trackable. Similar to what we can do now with something like Google Anlaytics, we were able to know our numbers very well.
For an OLDTIMER like me, here are some of the reason why I love selling info products on the internet.
The thing that I love is the fact that now I sell digital products almost exclusively. There was nothing that I hated more than seeing a UPS truck going in the wrong direction. That would mean that someone had taken the time and effort to pack up and send a product back. I can’t tell you how much this angered me. Every once in a while the return was legitimate, but more often, someone had taken the product and copied it before they sent it back.
Digital products make me feel better. IF someone returns a product, there is no physical product to return. All they do is email me and request a refund. There is no physical product to return. I feel less “taken” when I suspect that people have been playing games with me.
The second thing I love about selling products online is that tracking is a lot easier. You could track everything when we were doing direct mail, but it took a lot more effort. Google analytics has made that much easier.
The third and biggest thing for me has been that my business has now become 100% portable. The only thing that still requires physical delivery are DVDs and videos. That won’t be the case for too much longer. As soon as everyone has a super fast internet connection, videos will also be digitally deliverable and practically so.
As much as some people may pine for the OLD DAYS, I’m glad that those who sell info products are now in a position to do their business virtually anywhere. This makes the business a lot more fun and interesting. You can be sitting under a palm tree on a Caribbean Island or on top of a mountain somewhere.
Selling information product on the internet is the way to go!