Information Marketing: What vs. How
If you want to publish a book, this 1-day event is for you. Learn about BOTH self-publishing and how to get picked up by a traditional publishing house
Don't wait for someone else to publish your book, DO IT YOURSELF! This program will give you all the tools to do just that. It's actually simple and easy!
Want to get some advice DIRECTLY from me? Find out how I can help you (one-on-one) with YOUR business. The rates are surprisingly affordable!
Have you ever bought an info product from someone and thought: “They sure said a lot but didn’t give me much specific information about what to DO next.” I here this all the time from people I coach. It’s the what vs. how debate. There are some very well known information marketers who will tell you to NEVER tell people how to do it. If you do, they will do it themselves and not have to pay you for anything else. That’s fine if your sales pitch made it clear that you were just going to TEASE them. My feeling is GIVE IT ALL to them. Don’t tease people. Give them the goods. My information marketing career has gone on much longer than most peoples. Why? Because I actually give people what I told them I would. Do it that way and they will always buy MORE from you.