Organic vs. Paid Search in Selling Info Products
When Google first came out with paid search listings, I was one of the first to jump on board. As a small entrepreneur and information marketer I haven’t paid for an ad in years. Why? Because I don’t think they are worth it.
Not for me at least. And PROBABLY not for YOU either.
Over the past 4 or 5 years, all the big companies have started paying for ads on Google. Net result? Just about every possible keyword term has been bid up. WAY up. Net result? It is really tough to make any money.
Yes, there are some folks who do information marketing who CLAIM they are able to make their paid listings work, but I’m skeptical.
For paid listings to work for you, all the stars have to line up. First, you have to be promoting a product or service that is pretty pricey. Second you have to have a sales process that converts a very large percentage of people who enter your funnel.
If and when you make that happen, once you stop doing any paid advertising, the leads will STOP coming in. This is why MY efforts for the past few years have been SOLEY directed at getting my site/sites listed in the organic/natural Google listings.
Once you get listed there, you can generally stay there. That in addition to the fact that people look at organic listings as more credible, make them my choice for where I spend my time.
How do YOU get YOUR site to move up in the rankings for your keywords? Do do it right, it’s a long and tough road. Don’t believe any SEO “gurus” who claim you can make this happen quickly. They are LYING!
Here is what I do to be my site to move up the ladder.
First, I pick the site. In my case, it’s FredGleeck.com. Then I decide on what my dead center keyword is. In my case, it’s “Information Marketing.” Next, I decide on what some of the related keywords are. They include: “selling information”, “information products”, “info products” and a few others.
Next, I MAKE myself BLOG at least once a day. Sometimes more. My goal is to post between 7 and 10 GOOD blog posts each week. If you don’t have something valuable and worthwhile to post, don’t post it. How do you find valuable information to share? READ! WATCH! LISTEN! There is so much information being disseminated about every imaginable field that you can find good stuff if you pay attention. I don’t care what field you’re in.
YouTube will also help you move up the SEO ladder. I TRY and post a few videos each week. I’ve fallen down in this area myself and will work harder to start posting more. Don’t do as I do, do as I say! This was my Dad’s line that I’m borrowing here.
Backlinks are essential to your rankings. When I send out a notice of a new post on my blog I ask people to comment AND to link back to the post if they think it is “worthy.”
Follow my SYSTEM that I’ve outlined above. Don’t expect fast results. Do this over time and you’ll have a winner.