Why SO Many Don’t TAKE ACTION When It Comes to Selling Information Products
Last night I was having a discussion with a good friend about the field of information marketing. We were discussing WHY the VAST majority of people do NOT take action and do something in this field.
Here is some of what we came up with.
Unless someone is already working full time in this field, they MOST likely have a full time J-O-B. That means that have to work on their info product business when they get home from work. After feeding the kids and walking the dog and watching the news, they are tired. Not particularly motivated any more to do what it takes to get or keep this business going.
So that’s ONE possible explanation. People are tired and don’t have the time.
Still others are willing to put in the time, but they choose the wrong person to follow. They take advice from someone who makes them BIG promises and then doesn’t deliver. Sound familiar. To many people this will ring true. If that’s you, sorry, but you’re now ANGRY at the world and more specifically “ALL THOSE IDIOTS WHO SELL STUFF ONLINE.”
There is another group that has the time and thought that this business didn’t require any REAL WORK. They work a full time job and in another 14 years will be eligible to receive a pension. They didn’t REALLY want it in the first place because they are basically “corporate types.” People who DREAM about the entrepreneurial life, but aren’t willing to DO what is necessary to make it happen.
Another set of people are just friggin lazy! They have the time, but aren’t willing to work because they don’t like work. These are the people who responded to someone online promising them millions with no work. This group would be far better off playing the lottery every week. A “dollar and a dream” is better plan of action for them.
So what are the REAL numbers? The numbers that most of your GURUS won’t give you for fear you won’t buy from them?
I have to be honest, the odds are pretty STEEP against you. If I were to GUESS, I would say that for every 100 people who WANT to get into this business, about 2 or 3 will actually make SOME money. Pretty SICK odds, right?
Want to know if you’re one of the lucky 3%?
Look at the descriptions above? Do any of those groups describe you? If so, I wouldn’t even bother. Stick to what you’ve got right now. Investing your time, energy and money in this business will most likely be a losing proposition. Don’t give ME or ANYONE who asks for your credit card the number.
Don’t buy a thing! Just keep doing what you’re doing. AND, pray that Social Security and your pension will there when it’s time to “retire.”