Your Information Marketing ENDGAME
I don’t know who said it, but it’s a good line: “Start with the end in mind.” If you’re in information marketing, take note. I like to refer to it as ENDGAME. What’s YOUR endgame?
Here is the example I recently used on one of my weekly webinars.
My business model revolves around an expression a buddy of mine, Avish Parashar coined. Avish is one of my PROTEGES and the purveyor of BeFunnyAsASpeaker.com. The term/expression Avish came up with was GLEECKONOMICS.
The definition of the term is: “The art/science of generating 100 checks a month from 100 different sources.” This is MY endgame. In my information marketing business my OVERALL goal is to find a way to generate checks from 100 different sources that will pay me a total of at least $83,333 per month. I don’t care how long it takes me, that’s my endgame. What I ULTIMATELY want from selling info products in terms of financial reward.
What’s MY plan for getting there?
To generate those checks from two primary sources. The first are the very “hands-off” items like WebMarketingMagic, UltraCheapDomains and CoolVideoTool.com. Over the years, The first two I have been “plugging” for 8 and 5 years respectively. They have been sending me nice checks for quite a while.
CoolVideoTool is something I just started. I suspect it will catch up with the others shortly.
The second source for my revenue is from Joint Venture partners and Proteges. Most of these have been “discovered” through people attending a FredInfoBootcamp. After people attend a bootcamp there is a possibility that they will become a JV partner and be one of the people who send me 100 checks a month.
Unless you KNOW what your ENDGAME is, it is tough to make good business decisions. Everything you do in your business should be geared to getting you closer to your endgame. You should also NOT do anything that will keep you from getting closer to your endgame goals any faster.
NOT knowing what your endgame is will be deadly. This is true whether your selling info products or any other business.
So, what IS your endgame? Don’t have an answer? IF that’s the case, WE have a PROBLEM!!