Information Product Strategies
If you’re an info product producer, there are a lot of ways to approach your market. Some people try and sell you everything they’ve got right away. I think this strategy is dumb. And, more recently, it’s not working. Instead, as an information marketer I would suggest you give people some high quality FREE material.
Give them great free stuff and everyone will assume you’ve got GREAT stuff to sell.
The biggest problem are those info product marketers who don’t think they’ll be able to think of additional products to sell to make money. If you’ve got plenty of good, solid, useable content, then don’t worry. If you don’t, then be VERY worried.
