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Is There Money Hidden In Your Email List?



Information Marketing

Have you ever stopped to think about the money you may be leaving on the table in your information marketing business?  To put it another way, is there money hidden in your email list?

Yes, there are never enough hours in the day to create information products and market them consistently. It’s a little overwhelming now that there are so many options and opportunities on the web and on the ground. You could, it seems, be traveling every day to speaking engagements. But that is not practical either.

info marketing email dollars

Is There Money Hidden In Your Email List?

Email is the key. Email reaches all your prospects quickly, and at the lowest cost.

Nathan Richter posted on ClickZ this week, and he says, “Email is incredibly unique in that it’s often one of the only contact channels that has insight into an audience. In essence, email is at the center of your segmentation strategy, allowing you to deliver unique products and content based on a certain level of ‘recorded’ history.

Email is incredibly unique in that it’s often one of the only contact channels that has insight into an audience. In essence, email is at the center of your segmentation strategy, allowing you to deliver unique products and content based on a certain level of ‘recorded’ history. “

If you haven’t been contacting your email list with some regularity, I’m hoping that Richter’s words will have an impact. Now is definitely a good time to re-kindle your relationship with your email list.

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