Plan Your Info Marketing Social Media Strategy
If you are building your information marketing empire as a solo entrepreneur, or perhaps you’re doing so with the use of some outsourcing, you are a small business. Small business is alive and well, especially since the internet gives every entrepreneur the opportunity to compete head-to-head with big corporations. That’s why it has become so important to plan your info marketing social media strategy now.
Adam Gottleib’s recent post on The Frugal Entrepreneur (love that site title) explores the reasons that so many small businesses fail, and he arrives at this conclusion:
“If you are unfamiliar with the fundamentals of market research, product positioning, branding, marketing, networking, and building customer loyalty, and you make no effort to learn them in some way, or at least align yourself with people who already know, then chances are good that you won’t get very far with your business.”
Gottlieb continues to ask the following questions which are right-on for those of us planning info marketing social media strategies:
“What is your marketing niche? What are the main defining features of your product/service?
What marketing mediums will have the most impact on your target audience?
How are you measuring the effectiveness of all marketing campaigns?”
There are a lot more voices out there on the web echoing the same things I’ve been teaching my clients and customers for a long time. It’s good to hear my words coming back to me from all different directions now!