Helping subject matter experts turn their knowledge into CASH!!!

Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

Stealing Smart Direct Mail Ideas For Information Marketers

Cheap Domain Names Registration

Get domains name cheaper than anywhere with 24/7 customer support.

Process Orders From Your Website in Just 15 Minutes!

Get a COMPLETE system to help you market your online business

Consult With Fred Gleeck

Want to get some advice DIRECTLY from me? Find out how I can help you (one-on-one) with YOUR business. The rates are surprisingly affordable!

Well, maybe “stealing” isn’t exactly the right term, but “borrowing” is certainly appropriate. I was inspired to write this post by a quote attributed to Dorothy Kerr in the 1970s, and passed along by experts in the direct mail industry since then. Stealing smart direct mail ideas for information marketers is something I’ve practiced for years now.

Kerr is quoted as saying,” “To be successful in this business, you have to see who’s mailing what … Look for those mailings that keep coming again and again, which means they are successful, and then steal smart.”

smart stealing info marketing mailing list

Stealing Smart Direct Mail Ideas For Information Marketers

Actually, “stealing smart” has become quite common and even encouraged in all areas of internet marketing. Copywriting, for example. I am not talking about plagiarism or duplicating content without proper attribution. That is NOT stealing smart at all. It is immoral and illegal. But looking closely and mimicking successful styles and methods is the type of thing I am suggesting. It is not only smart, it is a necessity.

Watch your own direct mail and start paying attention to the way mailers are designed. If you see different companies using the same type of letter or postcard or other form of mailer, you know it has been successful, at least for some company, somewhere, if not for that particular company in the past.

Use of direct mail to support your online information marketing business is definitely a good idea, if it is consistent with your topic, and if you are able to locate your target market and opt-in list with snail mail addresses. Sometimes the street address is the missing link in a direct mail campaign plan.

I’ve noticed that retailers that have shipped actual products to a postal address are more likely to use direct mail because they actually have the postal addresses already.

Filed under: Blog
Information Marketing

2 Responses to “Stealing Smart Direct Mail Ideas For Information Marketers”

  1. Do You Know Your Info Product Buyer Persona? on May 27th, 2013 8:02 am

    […] to one person is much more effective than trying to scoop many different types of people into your presentations. Whenever I speak to groups of people I generally identify one person in my […]

  2. Bob Bly on Humility In Marketing on May 27th, 2013 8:03 am

    […] JV partner, Bob Bly, sent an email to his list recently, and it touched on a topic that I wanted to blog about, too. So, here’s my post today, […]

Got something to say?