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Since you are gearing up to sell and use information products to work 24/7 on the web it’s important that they represent you well. You want your words and your audio recordings to work hard for you. And you want them to succeed so that you will succeed.
Your words are your salespeople. They are “out there” representing you and your business or professional services all the time. Your words never sleep. Your information marketing products don’t take a vacation, but they can definitely help you to get in a position to take more and more vacations!
I’d like to suggest that you think about your words the way investors think about their money. Putting money to work by investing it in the marketplace and earning a return on your investment is a time-honored method for increasing wealth.
Well, your words do the same thing for you out on the web in your information products. Spending time researching and writing your info products is like depositing money in the bank.
No, it’s actually better than money in the bank right now because most returns on saving accounts and investments at the present time are ridiculously low. Your time spent writing is your best investment.
Your information products can pull a greater return than your money in the present economic environment. Your words can work harder than your capital by attracting more customers, clients, patients and income.