Video Email Information Marketing Tips
Nobody likes to open an email and get blasted with something they don’t expect. Especially at work. Many people check their emails at work and definitely don’t appreciate the sound of music or talking when they (and their co-workers and bosses) least expect or appreciate it. With that in mind, here are some video email information marketing tips from Scott Hardigree:
“Video expert Justin Foster, in a webinar for the Email Experience Council titled “Video Email: Why, When and How,” said it’s important to call out the video in the subject line, use a play button in the video player/player image, and highlight in the email what happens when the video is clicked.
Make the call to action a text link for subscribers who have blocked images.
Keep full video length with audio to less than 3 minutes, animated .gif videos to 30-45 seconds.
Make sure the first frame of the video is acceptable for email clients that show static images only.
Ensure that the amount of bandwidth required by the subscriber is not more than 150-200kB/second.”
Hardigree’s suggestions are all aimed towards getting the best open rate with your video email marketing, and you can use them to great advantage in your business if your info products lend themselves to the show-and-tell format that video provides.
He also includes this statistic that interesting statistic, “In a Get Response study of 800,000 customer emails, those containing video received, on average, 5.6% higher open rates and 96.38% higher CTRs than non-video emails.” That 96% higher click-through rate is a stunner, isn’t it?