What Travel Agents Know About Information Marketing
It’s possible that what travel agents know about information marketing is exactly what we all need to know in order to market our information products online. Highly perishable information such as airline schedules is particularly vulnerable to changes in the use of digital devices. So, the income of travel agents is very vulnerable as well.
Research is showing that more and more people are using their smart phone to surf the web for gathering information and for making purchases. Perhaps you are one of those people. But if you are not one of those people (yet) then you simply need to understand that the process of creating and marketing your digital info products has changed forever.
Basically, all our information marketing has to fit into smaller and small screens now. I mean it has to work on a tablet device and a smart phone, not just a laptop or desktop computer. People have to be able to read what we write and access our audios and videos comfortably, no matter what type of device they are using.
Technically, the subject is called, “web performance optimization,” but most of us who market digital products on the web just call it, “optimizing.” We have to remember that our clients, customers, patients and students may be viewing small screens when they come across our websites and marketing pages.
This is what travel agents know and it’s what we all need to know in order to make our web presence appealing to our target markets, and to make our info products easy to use for our customers.