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Who Is The Voice Of Authority When You Create Info Products?



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If you have ever been in a play, or even run the lights or passed out programs at the entrance to the theatre then you know firsthand that a person can play the part of another person. An actor or actress can command attention and generate incredible authority playing the part of somebody else.

Keeping this fact in mind, I ask you, “Who is the voice of authority when you create info products?”

Seriously, this is a really important question to ponder.  Each of us plays many roles everyday, and if we are creating digital products to sell online, then one of our many roles is Information Marketer.

information marketer

Each of us plays many roles everyday, and if we are creating digital products to sell online, then one of our many roles is Information Marketer.

I have been an information marketer for a long time, so my voice of authority is well-developed now. As a speaker and an author I feel comfortable with “that guy.” He is living inside me when I’m making a smoothie each morning and when I’m watching TV for a while at night. He’s always there and he’s always on the lookout for good ideas that can be translated into info products. Always.

Hopefully, this is making sense to you because you know there’s a voice of authority living inside you all the time, too. You see all those notes scribbled on notepads and digital tablets, and you hear those ideas recorded on a cell phone or pocket-sized digital recorder. And you know who is busy working for you.

Take time to cultivate your voice of authority this year. It (he or she) is your greatest ally in producing and marketing your info products, since the Information Marketer is actually the star of the show. The smoothie-maker and TV-watcher is really just along for the ride.

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One Response to “Who Is The Voice Of Authority When You Create Info Products?”

  1. The Humility Factor In Marketing Information – Part 1 on January 26th, 2013 8:08 am

    […] yourself up as an authority has a downside. Apprehension about that downside keeps most people from going forward and getting […]

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