Wordtracker’s Take on Social Media For Business
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We all have to consider how to use social media for our information marketing businesses. It’s not IF, it’s WHEN and HOW. Wordtracker’s take on social media for business is a good read to start or re-start the thinking process. In his article for Wordtracker Academy, Justin Deaville provides perfect incentive:
“Social media gives you a chance to show off your human side.
It’s a truism that customers buy from people they like. And, social media can be a great place to get people to know, like and trust you.
In other words, your business becomes a bit more human.
It’s a chance to talk with people who share your passions, to show off your expertise, and to establish your own voice.”
The human side of business is critical for information marketing, largely because there is so much competition, but also because of the social nature of online promotion now. And because Google is building social media into search rankings as well.
As Deaville puts it, “We know that the search engines like to send traffic to sites that get lots of social likes and mentions.
If you want to boost your site’s rankings, getting on Google+ is essential.
Google’s been explicit about this. You can boost your rankings by using Google+ to verify your content.
For most of us, that news alone is good enough reason to sign up.”
He’s right. I’m not saying I’m a big fan of social media, not at all. But I’m saying that this advice is right on target for marketing information, products and services now.”