Writing A Business Plan For Information Marketing
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Have you considered writing a business plan for information marketing? Creating and selling info product means you’re starting or running a business, and that means a good plan is in order, right?
Jill Berry’s basic article on DocStock shows you the basic parts of a business plan, making it clear that you need one even if you are not involving investors at start-up. You need a plan for YOU; making financial goals is very motivating. She links to this 31-page template that will leave no stone unturned in your thinking process as you prepare or just read though the document.
Is a business plan really necessary for information marketing? No, it is not necessary. But I can honestly say that it forces a level of focus on the business aspect that most entrepreneurs without a business plan sorely miss. Berry’s short introductory list is deceptively valuable:
- Executive Summary — Think of this as the information you would cover in a 5-minute interview about your business. Explain what you make, provide to customers. Describe the products. List the owners.
- Mission Statement — Explain company’s purpose in less than 30 words.
- Overall Goals and Objectives — Where will the business be in the future? How will you measure achievement of objectives?
- Business Philosophy — What is important to the business?
- Target audience for products, services.
I guarantee that writing out a description of those five points will put you ‘way ahead of nearly all information marketers, and most existing small businesses as well. Even if you don’t explore the 31-page template linked above, you will have a basic document to launch your info products business and keep it on track.