Your Information Products – Copycat or Not?
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There’s a very profitable fine line that can be somewhat elusive when you’re creating your information products, copycat or not. I mean, you can catch the wave of a popular topic and ride that wave to build your income for a while, and it can work for you. For a while.
You could produce video information products on making your own fermented foods at home right now and sell it to health-conscious people all over the world. Believe it or not, the dietary staple of many cultures (think German Sauerkraut or Korean Kimchi) is gathering myriad adherents who are experimenting with their own fermented vegetable concoctions.
Following in the footsteps of other successful information products is a viable business model, especially for info marketers who also use ads on their websites to generate revenue.
My own strong preference, however, is to build a business that is directly connected to who I am and what I do. Even if I chose to experiment with fermented foods, that topic will never become my primary area of expertise. I won’t be traveling the country giving foodie seminars, becoming well known for making sauerkraut.
Your most profitable, truly evergreen information products are the ones that feature YOU as the source. You are the star of your own show, whether that show is literally on a stage giving a lecture or in a classroom or operating room. When you are building your own platform, then you are not subject to the whims of the marketplace, and you are not wasting time building products that do not enhance YOU.