Helping subject matter experts turn their knowledge into CASH!!!

Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

My name is Fred Gleeck and I'm an information marketer. I have perfected my information marketing techniques for almost three decades. This site will show you how to sell information products on the internet. I have coached hundreds of successful people build their information marketing empire. You may find some of what they have to say at the testimonials page.

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Latest Articles

Seminars for the Info Marketer

By Fred Gleeck | Leave a comment

I recently signed up to attend a seminar in my area. My primary reason for wanting to go was to hear new ideas about a topic I have an interest in. That, in addition to the possible contacts I might be able to make as well. What happened was a lesson to anyone who does seminars. As many of you know, my best selling book (other than “Sell Your Brain Power”) is Marketing and Promoting Your Own Seminars and Workshops. I signed up about a week ago and paid my $97 for a two day event. At that price point, I was a bit suspicious. Either there was going... Read more

How to Use Cross-Channel Digital Marketing to Increase ROI

By Fred Gleeck | Leave a comment

Good cross-channel digital marketing does two things. First, it reinforces a campaign’s central message across all channels. Second, it helps marketers learn from data gathered from customers across each channel. In short, in order to boost ROI, a cross-channel digital marketing campaign has to “speak” its message to all channels and it has to “listen” and respond to what each channel is feeding back. Image courtesy of Shutterstock Understanding Channel Performance: Build the Foundation Before You Execute No marketer can succeed... Read more

Guest Blog: Info Marketing Tech Wiz by Stanley Dumanig

By Stanley Dumanig | Leave a comment

Bill DeWees, the voice over actor and coach sent in this question: How I can send emails to customers of specific products in Web Marketing Magic? Watch the video below to see the process. About the Author: Stanley Dumanig is an Info Marketing Tech Expert. He is Fred Gleeck’s webmaster for over a decade and continues to provide tech support for info marketers worldwide.  Read More →

Google+ Post Ads: How To Advertise Your Google+ Content

By Fred Gleeck | Leave a comment

Back in April 2014, Google launched +Post Ads, which is available to any Google+ Page with at least 1,000 followers and an AdSense account. What is a +Post Ad? It’s a Google+ post that brands can advertise through the Google AdWords Display Advertising Network. This gives brands the opportunity to boost engagement through content instead of solely relying on advertisements. There are a number of benefits to using +Post ads as a part of your advertising strategy. First, Google +Post Ads are bring engagement to advertising. Brands who have used +Post Ads... Read more