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Disco vs. Disco Sucks for Info Marketers

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What the heck does DISCO have to do with marketing and selling info products? For those of you who are old enough to remember (and still have a pair of bell-bottoms in your closet somewhere), Disco was all the rage in the latter part of the 1970s.

When Disco got “hot”, there also emerged a group of people who HATED disco. I remember seeing bumper stickers galore that read: “DISCO SUCKS.”

For every trend there is an anti-trend. If there’s Disco, then there will naturally be a movement that HATES disco. I was one of those folks! Even though I did go out to some of the dance clubs and DANCE to the music.

What does this mean for you as an info marketer? A LOT.

I’m a good example. I have done just about EVERYTHING differently than you’re supposed to do in this business. YET, I’m still here. And going strong.

Why? If they’re disco, I’m DISCO SUCKS!

What about your market? Your niche? If you’re trying to break into a niche, look for things you don’t agree with the status quo about. Look for areas where you can ZIG where others ZAG.

Don’t do it just to be different. Do it because you believe it. BUT, when you feel differently than most people do, don’t be afraid to “man up.” I know, I’ve been watching the election pundits too much!

There are a LOT of things that most “gurus” in this business teach that I think are DEAD WRONG. Am I adopting these positions just to be a contrarian? Absolutely not. That would be disingenuous. I’d be a liar. I can only adopt and recommend ideas and concepts if I TRULY understand and believe them.

As it turns out, I spend a lot of time pointing out where I have DIFFERENCES with the status quo. You should too. People aren’t interested in hearing another MINI-ME of the biggest guru in your niche. They want to hear the opposing viewpoint. The Yang to their Ying.

But only adopt this posture if you’re prepared for a good deal of scrutiny and abuse. People don’t like to be questioned. They don’t like to be called on their S**T.

Many years ago I was VERY active in the Self Storage industry. I was pretty popular with the INSIDERS. Then things flipped. I was BANNED by the major association in the field. Did it hurt? Yes and no. I then used it as a badge of honor and actually put the line: “BANNED BY THE SSA” on my materials. (SSA=Self Storage Association)

It sounds pretty trite but you have to be true to yourself. Don’t disagree just to be disagreeable, but don’t agree just to get along. Stand up and MAN UP! Even if you’re a woman!

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2 Responses to “Disco vs. Disco Sucks for Info Marketers”

  1. Carroll Conklin on November 4th, 2010 1:02 pm

    I guess it all depends on how much you really believe in what you are offering. A ZAG strategy won’t fly without lots of it.

  2. Fred Gleeck on November 4th, 2010 8:23 pm

    Carroll, I’m not really sure I understand what you mean. Could you clarify??

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