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How to Win Friends and Influence People in the Information Marketing Field

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I should not be writing about this topic. In the information marketing area, I don’t have a lot of guru friends anymore. I think it has to do with my propensity for calling B***S**T on people. That will make you a popular party guest, won’t it?

Most folks who have products and seminars to promote try and ingratiate themselves to the well known people in the field. Sorry, I just can’t do it. I don’t have the stomach for it. If I think people are full of it, I say so, I don’t care who they are and how IMPORTANT they might be.

That being said, I wanted to share something from one of my Joint Venture partners, Bill Dewees. I’m doing this with his permission. The only thing I’ve changed is the name of the person he’s addressing it to. Everything else I’ve kept “as is”.

Why am I sharing this with you?

Bill is very good at making friends and influencing others. He is a bit more tolerant and has a much less combative disposition than I do.

Here is what Bill wrote. I learned something from it and think you may as well.


I REALLY liked your blog on referrals. Having a background in sales, I understand the importance and value of referrals but you really made it practical and actionable for VO folks!

I recently launched the website The mission is to equip and empower aspiring voice talent to run a successful voice over business. I plan to soon launch an interview segment that will be featured on the home page as free content for visitors. It’s purpose is to provide practical /usable content from experienced pros like yourself.

I was hoping you might consider being my guest for an interview. I’m thinking 10-15 minutes of me interviewing you about your suggestions for getting referrals. You, of course, would be welcome to promote your blog, website,…or anything else you’d like! We could do a video interview via Skype or I could dial in via ISDN….whatever works best for you.

If this sounds like something you’d be up for, just let me know.

Thanks for your consideration,


Information Marketing

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