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Info Product Coaching

Information Marketing

If you’re looking for someone to coach you to create and market your own info products, I have some suggestions. There are a lot of people out there who claim they can help you to create, market and sell information products. For those looking for a good coach, this is a problem.

Here are some things to think about if you’re looking for someone to coach you in the field:

1. Find someone competent. This can be a problem. There are people out there who have NO BUSINESS coaching people in this field. Some have no experience. Others have no teaching ability. How do you find the right info product coach?

Ask the people you’re considering if: they have been successful marketing their own info products. If not, you have a problem. Ask them: Have you coached other people to success? If the answer is NO, take a pass. In my case, my most successful client has been Bob Bly.

2. Look for a person with integrity. Ask around. There are a lot of people with bad reputations that you don’t want to get anywhere near. Use Google to look for information about your potential coach. Don’t believe the testimonials that someone puts up. Those can be “massaged.”

Do your due diligence. Ask any and everyone you can find. Ask those people who are posted as their testimonials. Don’t even believe the people who you speak to in person. They can be set up. Ask for their numbers. If they refuse to give them, think again.

3. Find a personality match. No matter how successful an information marketer you work with it’s key that you work with someone you can get along with. If not, the process will be PAINFUL. One of the ways I’ve found to make sure that this doesn’t happen to me with my clients is to require them to attend a Fred Info Bootcamp. After spending a week with someone, both of us will know if we can get along in a longer term arrangement.

If you feel the least bit uncomfortable, it’s probably good to listen to that internal voice. Many people will ignore this important element of selecting a coach. I would NOT suggest you follow their lead.

If you’re interested in accelerating your progress in the field of selling info products, then get a coach. BUT, get a good one. One that is honest, knows their stuff and that you can get along with.

Information Marketing

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