Helping subject matter experts turn their knowledge into CASH!!!

Resources to Help YOU Build a Thriving, Ethical Information Marketing Business!

Information Marketing Mistakes

Process Orders From Your Website in Just 15 Minutes!

Get a COMPLETE system to help you market your online business

Cheap Domain Names Registration

Get domains name cheaper than anywhere with 24/7 customer support.

Consult With Fred Gleeck

Want to get some advice DIRECTLY from me? Find out how I can help you (one-on-one) with YOUR business. The rates are surprisingly affordable!

Yes, I have made information marketing mistakes. We all make them, and the goal is to learn from them and improve ourselves and our businesses. It would be nice to learn the first time of course, but some of us are not so fortunate, and we have to learn from our mistakes repeatedly. Does this sound familiar?

Kristi Chester posted on Target Marketing this week, and I believe she is speaking to all of us at some point in our information marketing career when she says:

info-marketing speakers mistakes

Information Marketing Mistakes

“One of the biggest mistakes I see marketers and business owners making is that they do not devote the time needed to know their audience. The savvy marketer will avoid this mistake by doing the necessary marketing research to understand the demographics and psychographics of their target market. They’ll take the time to do a SWOT (strengths, weaknesses, opportunities and threats) analysis and produce a marketing plan instead of attempting every possible tactic out there to see what sticks. “

This is SO TRUE. And it is probably the biggest thing that most of us overlook until we have no choice but to do the homework necessary to succeed.  Every moment of effort we invest in knowing our target market is a tremendous investment in our future success. Having a real marketing plan is like sowing seeds of success and knowing they will grow, producing true to type.

Having no marketing plan is planning to fail. I know, you’ve heard that line before, but have you developed your marketing plan yet? And have you adapted it as necessary? If not… well, you know the rest.

Filed under: Blog

Self Publish Your Own Book

Don't wait for someone else to publish your book, DO IT YOURSELF! This program will give you all the tools to do just that. It's actually simple and easy!

Got something to say?